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Xandria Carelse-Dutlow


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About me

Ad creative. Runs like a girl.

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  • Advertising
  • Visual Arts
  • Print Design
  • Art Direction
  • Copywriting
  • Design
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Work history




Sep 2017
  • London, United Kingdom
  • Internship
  • • Creative short-term contract contributing art direction, concepts, and occasional copywriting to a wide range of clients across experiential, digital and social campaigns. • Lead art director on successful pitches, including for Paco Rabanne and Hyundai. • Wrote a script for BBC3’s series on mental health, and was lead copywriter on content for National Express. • Contributed to creative projects within the Havas Group, including for Havas London, Arena, and Socialyse.


Creative Art Director

M&C Saatchi

Apr 2017 - Aug 2017
  • London, United Kingdom
  • Internship
  • • Art director half of a female creative team, invited to attend a portfolio master class at M&C Saatchi through The Dots, and offered a placement by the Creative Directors we met there. • We developed creative for campaigns across M&C Saatchi’s roster of clients, including NatWest, the Financial Conduct Authority, and Instax, as well as contributing to pitches. • Lead art director on print campaign for the Antigua & Barbuda tourism board.


Junior Creative

Publicis Health

Sep 2015 - Apr 2017
  • London, United Kingdom
  • Full Time
  • • Won the Publicis Lab competition and was offered a six month placement across Publicis Health (Digitas LifeBrands and Publicis LifeBrands). • Hired as a full time Junior Creative at Publicis LifeBrands, and continued to collaborate on projects with Digitas LifeBrands, contributing art direction. • Worked on HCP and public-facing campaigns for pharmaceutical brands including Abbott, Janssen (Johnson & Johnson), Novartis and Nestlé Health Sciences.



Sep 2011 - Jun 2014
  • London, United Kingdom
  • I was a member of the student design community, contributing art direction to the university magazine [Smiths], helping project manage the annual Design Ball, and finally helping build and exhibiting my final degree project as part of the 2014 BA Design show, entitled MATTER.



Cannes Young Lions UK shortlisting

Cannes Young Lions

  • I worked as part of a creative pair to create a print advert for the NSPCC, answering the Cannes Young Lions competition brief 2015. The UK qualifying round was sponsored by The Guardian newspaper and had to be done within the time limit of 24 hours. We were very grateful to have been shortlisted. The competition entailed working within the very short timeframe in order to come up with a concept and create great visuals and copy, then finally execute the final design submission within the NSPCC branding guidelines.


Rising Star

Ideas Foundation

  • At the 2013 annual Celebration Evening hosted by the Ideas Foundation, I was awarded with the Rising Star award as a young person with a great potential future within the creative industries, alongside my contributions to the Foundation over the past year.