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Warburtons Thin Bagels

Baegels
Need to butter up Bae? Mail them a Warburtons Thin Bagel!
At only 120 calories, Warburton’s Thin Bagels are all of the love with none of the guilt.
To demonstrate this, we want to find people who are feeling guilty about forgetting Valentine’s Day and helped them feel the love again by mailing their Bae a 'Baegel'.
Each one comes with a romantic message, and was of course thin enough to pop through the letter box, without sacrificing any of the tasty fillings.
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Project Team

Phoebe Rees

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Xandria Carelse-Dutlow

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Project Tags

  • Advertising
  • Social
  • Stunt
  • Copywriting
  • Art Direction

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