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Search with a Selfie

How do you find a missing child faster? Get more people looking for them.
In London, 70 children are reported missing every day. Yet, in a city where there are eyes everywhere, surely it’s impossible to go unnoticed?
We can help find missing children by putting their image somewhere everyone remembers – their own face.
The answer? Snapchat missing children filters. If you’re in an area where a child is reported missing, you’ll be served a filter that turns your face into theirs.
You can share the image with your followers to raise awareness, or more importantly, recognise the child if you see them.
The solution to finding a missing child could be right in front of your face.

Project Tags

  • technology
  • innovation
  • Charity
  • Advertising
  • Copywriting

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