Projects
- Store 24Every shopping list tells a story. Store 24 is like take-away for groceries. Anything you need, delivered to your door in under 30 minutes. So you can stop trawling the aisles and start turning shopping lists into memories. To demonstrate this, we need a campaign that appeals to experience-chasing, convenience-hungry millennials...
- Home SwapsAirbnb's ethos, 'belong', has never been more necessary for a town like Clacton-on-Sea. They gave UKIP their first elected MP on one key platform: immigration. It troubles the people of Clacton. A lot. But ironically, just 1-3% of the population is from outside the UK. Meanwhile, the town slips into poverty due to the rapidly declining tourist industry. How can we make the people of Clacton realise that immigration is not something to be afraid of but rather, something to welcome?
- Warburtons Thin BagelsBaegels Need to butter up Bae? Mail them a Warburtons Thin Bagel! At only 120 calories, Warburton’s Thin Bagels are all of the love with none of the guilt. To demonstrate this, we want to find people who are feeling guilty about forgetting Valentine’s Day and helped them feel the love again by mailing their Bae a 'Baegel'. Each one comes with a romantic message, and was of course thin enough to pop through the letter box, without sacrificing any of the tasty fillings.
- Search with a Selfie How do you find a missing child faster? Get more people looking for them. In London, 70 children are reported missing every day. Yet, in a city where there are eyes everywhere, surely it’s impossible to go unnoticed? We can help find missing children by putting their image somewhere everyone remembers – their own face. The answer? Snapchat missing children filters. If you’re in an area where a child is reported missing, you’ll be served a filter that turns your face into theirs. You can share the image with your followers to raise awareness, or more importantly, recognise the child if you see them. The solution to finding a missing child could be right in front of your face.
- 15 Minute BriefsAnswer a brief in 15 minutes. I recently attended a copywriter speed dating event as part of the DMA Writer’s Crawl. Turns out it wasn’t an event to meet hot single copywriters (damn) but a competition. The challenge? Answer a brief in 15 minutes. I ended up being the overall winner (wahey) so I thought I’d pop a couple of my entries up here.
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Work history
Account ExecutiveWCRS
London, United KingdomFull Time
Account Exec working on Santander, McCoy's and Pride in London.
Skills
- Ad Copywriting
- Creative Writing
- Art Direciton
- Copywriting
- Marketing
- Advertising
- Brand Strategy
- Digital Advertising
- Creative Direction
- Social Media Marketing
Education
BA (hons.) English Literature First Class
- Leicester, United Kingdom