Home Swaps

Airbnb's ethos, 'belong', has never been more necessary for a town like Clacton-on-Sea.
They gave UKIP their first elected MP on one key platform: immigration. It troubles the people of Clacton. A lot. But ironically, just 1-3% of the population is from outside the UK.
Meanwhile, the town slips into poverty due to the rapidly declining tourist industry.
How can we make the people of Clacton realise that immigration is not something to be afraid of but rather, something to welcome?
We encourage people to get involved in Home Swaps with local press and outdoor advertising.

Credits

Phoebe Rees

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Project Tags

  • Advertising
  • Social Activism
  • problem solving
  • Politics
  • Tourism
  • Copywriting