Yana Chervinska
Available

Yana Chervinska

Fashion DesignerSpain
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Pip Jamieson
Brendan McKnight
Alexandra (Lex) Hearth
Yana Chervinska
Available

Yana Chervinska

Fashion DesignerSpain
About me
Hi, I am Yana Chervinska, a fashion designer from Ukraine with a focus on apparel, prints, textiles, footwear and sustainable approach. My works refer to artisanal techniques’ development (handmade knitting, nodular embroidery, felting, recycling textiles, hand dying etc.), redefining a new femininity, experiments with forms and volumes, peculiar colors. I have a strong background in pattern making, prototyping, designing, and developing for fashion brands. In addition, my own fashion brand was presented at London Fashion Week, Helsinki Fashion Week, Design Block Prague, Paris Fashion Week, Mercedes Fashion Week Tbilisi, and all of my 10 collections were featured in Vogue, Harper’s Bazaar, Marie Claire, Elle, L’Officiel, Dazed, Business of Fashion. Apart from design skills, I am experienced in styling, set design, and art direction, since I spent 2 last years in marketing. Switching from a product-oriented approach to marketing and back again — that is how I can describe my career path, moreover, it provides me with a differentiated perspective. Now I work as a designer in Camper and lives in Spain. Looking for new opportunities ♥
Projects
  • FW 2015 collection
    FW 2015 collectionThe Roots, collection for Helsinki Fashion Week. Key elements: handmade felted textiles, felted hats, nodular woolen embroidery, knitted shoes, stripped transparent handmade knitwear
  • Styling and Set Design for Yelizavetta Volosovska fashion campaign
    Styling and Set Design for Yelizavetta Volosovska fashion campaignDuring my summer vacations in Kyiv I had an opportunity to work with Yelizaveta Volosovska, emerging fashion designer and exceptional talent just after her graduation from Royal Academy of Fine Arts Antwerp. We did a bit crazy exaggerated style and set design for the campaign, playing with hairdos and makeup. The girl behind the story is Ukrainian top model Iryna Kravchenko.
  • Yana Chervinska collection FW2019
    Yana Chervinska collection FW2019It was a relaunch of my own artistic fashion label Yana Chervinska and I created a new collection which included: a knitwear capsule, a special collaboration accessories with Bold Studio Prague, outerwear and other items. This collection was bought by Japanese store Radd Lounge and Copenhagen-based store Melange De Luxe. In this collection I was exploring the ideas of isolation and protection. The main inspiration was the novel "The Box Man" by Japanese writer Kōbō Abe. I extends this idea and
  • Art Direction & Styling for United Nations special project about SDGs
    Art Direction & Styling for United Nations special project about SDGs18 Ukrainian celebreties joined the UN "Be the change" campaign to promote The Sustainable Development Goals. I was responsible for the idea, creative direction, set design, photo and video production, talent management, PR in national media and implementation. The project was featured in Elle Ukraine magazine and was presented as a photo exhibition during United Nations Day
  • Fashion & print design for Poustovit x Intertop collection
    Fashion & print design for Poustovit x Intertop collection2019, Poustovit x Intertop, Kyiv, Ukraine. In honor of the 25th anniversary, Ukrainian biggest shoes retailer Intertop released the first affordable clothing line created in collaboration with the legendary Ukrainian designer Lilia Pustovit. This is a manifesto for hiking and the unity of man with nature. The creators of the collection were inspired by hiking and city walkers. «We at POUSTOVIT often involve the most interesting creative people for various projects. Therefore, to work on the coll
  • Yana Chervinska FW16 collection
    Yana Chervinska FW16 collectionMain technique: creating pieces out of vintage fabrics from the Soviet Union. Fall 2016 inspiration: Different Soviet eras, which translated into old rugs featuring animals cut up and used as appliqués on sweaters and coats. Old memories and layers of nostalgia.
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Projects credited in
  • Fashion DNA: British Council x Ukrainian Fashion Week
    Fashion DNA: British Council x Ukrainian Fashion WeekFashion DNA was a business support programme for 8 selected Kiev-based designers. I was invited by the British Council to lead this intensive market entry programme covering product development, range planning, costing and pricing, supply chain and sales strategy for emerging brands. This week-long programme was part of a bigger project to develop market entry strategies and business plans for the designers. I provided one-on-one mentoring to the 8 designers, critiquing their business plans
Work history
    C
    C
    DesignerCamper
    SpainFull Time
    Junior footwear designer working also for materials, colours and creative content development in a Spanish footwear brand Camper. Trend research & analysis, creating mood boards and trend forecasting for the team Developed with the material team seasonal material guides, material briefs, colour cards Print design Special techniques design Prepared detailed briefs for the materials supplier's Art Direction and developing accessories (bags) for the Asia continent partners Designed footwear & made prototypes for WO collection
    S
    S
    Founder and Creative DirectorSustainable Fashion Pad
    Kyiv, UkrainePart Time
    Liaised with investors and sponsors to pitch the project, and successfully received a sponsorship from the United Nations in Ukraine The project was mentioned in 25 publications Organized and executed 9 public events to promote the project The project has now developed into the Be Sustainable Fashion Summit at Ukrainian Fashion Week, which is a seasonal event supported by DHL and the Swedish Embassy
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Skills
  • Fashion
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Creative Art Direction
  • Poject Management
  • Design
  • Fashion Design
  • Footwear Design
  • Print Design
  • Textile Design
  • Styling
Education
    British Fashion Council logo
    British Fashion Council logo
    Creative EnterpriseBritish Fashion Council
     - Kyiv, Ukraine
    Creative Enterprise Workshop
    British Fashion Council logo
    British Fashion Council logo
    Business StrategyBritish Fashion Council
     - Kyiv, Ukraine
    Fashion DNA Program
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Awards
    British Council logo
    British Council logo
    Winner of the special exchange program for creative entrepreneurs "Culture Bridges"British Council
    In 2019 I got a special opportunity from British Council and became a winner of an exchange program for creative entrepreneurs "Culture Bridges" which supported the expansion of my fashion brand and my NGO in sustainable fashion.
    British Fashion Council logo
    British Fashion Council logo
    Breakthrough Talent AwardBritish Fashion Council
    Best Fashion Award supported by Ukrainian Fashion Week and British Council
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