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Yani fish

Social Media Marketing Strategist

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Manager - Digital Marketing Strategist - Head of Digital Content


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About me

I'm a freelance social media strategist, content creator, influencer specialist and influencer event organiser. Having worked in house with brands including Reebok Classics, FitFlop and GAIL's Bakery and agency side for companies including Unilever Brands, Hilton Hotels and Homemade By You - as well as freelance for global brands and companies, I have a broad understanding and knowledge of working client and agency side, as well as a truly global grasp on social media and how to apply each individual skill I've gained to each client to fit their specific needs. I enjoy taking a brand and creating / building it's online presence to create brand loyal and constantly engaged customers. I love seeing people share the content I've created, engage with it, and feel more connected to the brand. I also really enjoy seeing influencers feel an affinity to the brand because of a seeding package or event I've created.

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  • Marketing PR
  • Blogging
  • Excel
  • Office
  • Photoshop
  • Word
  • Social Media
  • Social Media Community Management and Content Curation
  • Social Media Analytics
  • Social Media Advertising
  • Social Media Digital Strategies
  • Blogger Campaign
  • Blogger Outreach
  • Social Media Account Management
  • Blogger Engagement
  • Content Strategy
  • Social Meda Strategy
  • Copywriting

Work history




Aug 2016
  • London, United Kingdom
  • Freelance
  • Social media consultant, social media strategy creation, global content creation, influencer event creation, seeding package creation/management and influencer engagement, global community management.



Big Eyes Little Soles

Oct 2010
  • Freelance
  • Founder and editor in chief of the UK's first female sneaker and style collective. We've been running since 2010, have contributors from London to Holland to Hong Kong. We have worked with global super brands such as Nike, adidas Originals and Reebok and we have been featured in national press and international digital press.


Social Media Manager

Reebok Classics

May 2015 - May 2016
  • Freelance
  • Influencer engagement, social media strategist, content creator and social media manager.


Social Media Marketing Manager

GAIL's Bakery

Feb 2014 - Aug 2016
  • London, United Kingdom
  • Freelance
  • Social media manager, community manager, content creation, bakery promotion, influencer events, influencer engagement strategy.



Ba (Hons) Advertising and Business Management

University of Central England

Sep 2007 - May 2010
  • Joint Honours degree in advertising and business management, which I achieved a 2:1 in.