Passionate and versatile, I am a conceptually driven Graphic Designer, with a strong interest in branding, illustration and typography. Proficient in the use of Adobe Creative Suite, I am experienced in creating design solutions for both print and digital use. I have a strong commitment to manage and coordinate graphic design projects from concept through to completion.
Projects
- L'Atelier — Real EstateL'atelier is a real estate agency based in Luxembourg. In 2020 I was commissioned to design their logo and brand guidelines. The minimalist identity plays with thin lines and a bold, eye-catching orange colour. The logotype uses a revisited DIN font with round angles. Used for its geometry and legibility the font also has a deliberate wide letter spacing in order to create rhythm. A set of icons was also created for my client to be autonomous on social media.
- Absence(s)Absence is a group show run by Pose37, a collective formed of 8 photographers who mainly work with analog. Every year since the creation of the collective, I am in charge of the communication and set-up of their exhibition. Tasks include: Poster design — Large scale advert and tarpaulin — Show signage — Exhibition program & Digital communication.
- Pascal Durand ArchitecturePascal Durand is an architect based in Gap, France. In 2019 he commissioned me with the design of his visual identity. Inspired by brutalist architecture and Bauhaus movement, the identity plays with big coloured blocks that highlight the structure of the page underneath. Inspired by cantilevered structures, the logo is all about vertical, horizontal and balance. While the print communication uses 3 main colours, the website proposal offers a wider range. On the later, some of the colour block
- HaraHara is a coffee shop based in Haggerston, London. In 2019 they approached me to refresh their logo and visual identity. Home of fresh and nourishing produces, I wanted their identity to reflect the diversity nature can offer. In order to stand out from the busy coffee shop scene I based my work on colourful illustrations inspired by the 70's. — this route was rejected by the client
- Touareg—BrandingAu Touareg is a North African tea shop nestled in the small city of Chamonix in the french Alps. For their branding, I was commissioned to create a berber inspired design. The identity plays with the logotype; a pattern, usable on various media and a main colour: a deep blue referring to the colour of the touaregs' garments.
Work history
y
y
Graphic Designeryasmina khadhraoui
London, United KingdomFreelance
Skills
- Branding Design
- Logo Design
- Print Design
- Adobe Creative Suite
- Illustration