Yaz Serrano
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Yaz Serrano

Graphic Artist and DesignerLondon, United Kingdom
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Yaz Serrano
Available

Yaz Serrano

Graphic Artist and DesignerLondon, United Kingdom
About me
Originally from Spain, Yaz Serrano is a graphic designer and illustrator based in Edinburgh, Scotland. As an advocate for meaningful, smart and beautiful design, she loves designing visual identities, art directing and working on editorial projects.
Projects
  • Forestry and Land Scotland - Branding
    Forestry and Land Scotland - BrandingBranding for Forestry and Land Scotland (FLS), an agency of the Scottish Government formerly known as Forestry Commission Scotland. The chalenge was to create an identity that would appeal to both the timber industry and a recreation audience. The solution: A symbol that unifies trees for timber, broadleaf trees and land, all flowing into a single stroke. “Many people think our work is timber production. […] but it's only part of the story. We also develop renewable energy schemes, create and m
  • Branding for Scottish Forestry
    Branding for Scottish ForestryIn April 2019, Forestry Commission Scotland ceased to exist. In its place, two new agencies were born; FLS and SF. These agencies needed a new visual identity that would indicate a fresh start while acknowledging their legacy. Working with the in-house design team, my initial task was to bring fresh ideas as a recent graduate. As the project developed, I had the opportunity to craft the final logo and create the foundations of the visual identity. Collateral materials are currently being devel
  • Degree Show Project - Huelva
    Degree Show Project - HuelvaMany holidaymakers are familiar with the coasts of the Algarve and have heard of Seville. Huelva is the province that sits between them, remaining virtually unknown beyond the Iberian boarders. Even though this region produces such a vast range of valuable produce, Huelva lacks meaning as a brand. The aim was to create a collective identity that local brands can use to expand their market, giving Huelva’s farmers and artisans the recognition they deserve.
  • Anticipation
    AnticipationAs part of a student exhibition at the Edinburgh College of Art, I created two posters in response to the concept of anticipation. They depict the idealisation of expectations for the future, the build-up of anticipation for a moment that isn’t certain. The work attempts to capture and illustrate dreams and expectations bringing them from abstract thoughts to reality. The work is inspired by vintage posters for La Feria de Sevilla, a series of celebrations that happen in Seville during the sprin
  • American Sketchbook
    American SketchbookA collaborative project with photographer Robert C Brady. American sketchbook is a photographic journal of a life in perpetual motion, the recording of quick reactions across 163,000 square miles, a 24 hour commute and a freeway state. Making quick compositions and capturing bold colour, a random event, a passing car, graphic lines, a still figure, a silhouette, a reflection, sunlight, a drive-in, a motel, a journey or a flag. This project documents the visual quirks and delights of life on the
  • Logo Refresh for Harispan
    Logo Refresh for HarispanLogo refresh for a chain of bakeries in Almería, Spain. I carried out this job while interning at Seville based branding consultancy Buenos días.
Projects credited in
  • American Sketchbook
    American SketchbookI am attracted to The American Dream. I live and travel in California for several months every year. I use trains, planes, cars, buses, ferries, freeways and trams. Travel and transport feel American. American sketchbook is a photographic journal of a life in perpetual motion, the recording of quick reactions across 163,000 square miles, a 24 hour commute and a freeway state. It's a sketchbook of quick reactive compositions capturing: bold colour, a random event, a passing car, graphic lines,
Work history
    G
    G
    Graphic DesignerGoodPractice
    Edinburgh, United KingdomFull Time
    F
    F
    Graphic Designer - Branding ProjectForestry Commission Scotland
    Edinburgh, United KingdomFull Time
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Skills
  • Illustration
  • Advertising
  • Branding
  • Lettering
  • Editorial Design
  • Visual Identity
  • Art Direction
  • Graphic Design
  • Marketing
Education
    U
    U
    Ba(hon) Graphic DesignUniversity of Edinburgh
     - Edinburgh, United Kingdom
Awards
    INTL logo
    INTL logo
    Best Up and ComingINTL