A hands-on creative with a demonstrated history of progressive and entrepreneurial work in communications, events, marketing, and publishing. Complemented by a plethora of diverse experiences within beauty, fashion, hospitality and recruitment.
My most notable work comes from founding Fabrik, my various freelance endeavours, and brand management expertise. I am now engaged as a highly skilled Brand Manager with a multi-disciplinary skill set and positive perseverance, focused on delivering strategic and creative output in order to meet KPI objectives, sales targets, and brand goals.
Projects
- Articles I've written for DiverseJobsMatterhttps://diversejobsmatter.co.uk/blog/plain-not-puzzling-the-principality-of-pronouns/ https://diversejobsmatter.co.uk/blog/invisible-no-more-hidden-disabilities-and-what-you-need-to-know-about-them-/ https://diversejobsmatter.co.uk/blog/microaggressions-taking-the-onus-off-the-victim-/ https://diversejobsmatter.co.uk/blog/les-be-honest-addressing-the-l-in-lgbtqi-/ https://diversejobsmatter.co.uk/blog/the-bindi-bandit-podcast-never-lose-sight-of-that-bindi-between-your-eyes/
- The GelBottle Regency BloomI had the pleasure of being part of the marketing campaign to being a model in the marketing campaign :) Introducing Regency Bloom, our swoon-worthy spring ’22 collection curated with our TGB Educators and Ambassadors. Much like the era it’s inspired by, this collection exudes sophistication, romance and decadence. Featuring ten beautiful new shades from classic Love Letter and iconic Wisteria to Jane’s Jewels a new gel formula encompassing unique flecks of gold with a semi-sheer pink base. Ea
- Peacci Regency BloomI projected managed the launch of this collection in our B2C company Peacci. Ensuring the effective roll out of the product, from its initial inception to post-launch activities. Including Research, planning, organisation, execution, control and delivery. I managed the entire process from end-to-end to ensure a really smooth, strategic and creative roll-put of our new products. Introducing Regency Bloom, our swoon-worthy spring ’22 collection, now in highly-pigmented Peacci polishes. Much like
Work history
Assistant Brand ManagerThe GelBottle Inc
Brighton, United KingdomFull Time
- ABM for TGB Brand
- Meet with stakeholders to determine brand objectives and strategies. Seeking new customer journeys based on gaps in marketing strategy.
- Implementing UCD within marketing function.
- Lead on brand promos: strategically planning promotions across the year. Turning on last minute promos to meet monthly targets. Producing promo briefs, writing copy and ensuring smooth roll out end-end.
- Presenting and executing creative ideas for marketing activities
- Founder and lead of the TGB Social Committee. Organising and managing monthly socials for team TGB.
- Part of the TGB People Forum which has helped shaped and define culture, bring in new policies and improved companywide benefits.
- End to end Project Management of key campaigns including product launches and promotions.
- Tracking budgets with an eye towards maximizing gains and reducing costs.
- Producing marketing briefs and distributor packs for internal and external stakeholders.
- Writing copy for sales and product launches, i.e., colour descriptions, packaging, application guides, USP's, email and social assets.
- Researching latest nail and beauty trends to ensure the brand is always ahead of the curve.
- Copywriting for brand visuals
- Seeking methods for upselling, retention and re-engagement + increasing customer lifetime value.
ResearcherSilence Media Ltd.
London, United KingdomFreelance
- Undertaking research aimed at supporting inclusivity within advertising companies.
- Collaborating in a diverse team through empathetic allyship and authentic ideas.
- Prioritising diversity through behavioural design and inclusive planning.
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Skills
- Editing
- Event Management
- Copyediting
- Media Law
- Creative Direction
- Marketing
- Cultural Trends
- Photoshoots
- Brand Awareness
Education
Awards
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Best New ContentUniversity of Sussex
Winner of Best New Content at the Sussex Student Awards 2020U
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Video Content of the YearUniversity of Sussex
Winner of Video Content of the Year at the Sussex Student Awards 2020.+ Show more