Yulia Velems
Available

Yulia Velems

Senior Art Director at VICEMilan, Italy
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Dan Matthews
Anna Dora L
Andy Hughes
Yulia Velems
Available

Yulia Velems

Senior Art Director at VICEMilan, Italy
Projects
  • Riding Over The Cursed Ground
    Riding Over The Cursed GroundThere has been written and spoken a lot about the recent shows of Magliano held at Pitti Uomo in January 2024 and the Maison Margiela Artisanal collection by John Galliano. Although the two collections were very different, in my mind they conveyed a single truth that resonated with me on an instinctual level: solitude, sinfulness, vulnerability, and a sense of superior confidence about it all. Both collections conveyed a message of being outcasts, yet exhibiting boldness and admirable fearlessne
  • Carabinieri Eyewear - We Have The Right To Remain Loud
    Carabinieri Eyewear - We Have The Right To Remain LoudPremise: a child of rejection. Some projects, not favored by clients, are still worth showcasing to the world. This was the case for a project I pitched to an Italian eyewear brand. For the sake of the NDA, its name has been re-invented, however, the brand´s background, its positioning, and the challenges it faces in the contemporary market are all replicated as of the original brand. Let´s dive into it. Picture an Italian eyewear brand with a name that sparks controversy - CARABINIERI, meani