Projects
- ALJ Community Initiatives Report 2Our client, ALJ, was very happy with last years report (see ALJ Community Initiatives 2012) and this time I was responsible for the entire project, because in all honesty no one else wanted to work on it. All 150 pages of the report had to be designed, artworked and printed in 3 months. Oh, and there were two versions, Arabic and English. So all the smart designers in the studio knew it was a nightmare brief, but I thought it was a dream job. I saw this report as an opportunity to take the hand
- Abu Dhabi Science CenterIn the United Arab Emirates the number of students deciding to major in the sciences has decreased in the last few years. The centre’s aim is getting children excited about science again. So we created a brand that uses simple experiments to show that science is fun. The identity is based on the most iconic symbols in science; the periodic table. The periodic table is one of the greatest scientific advances and is also one of the most elegantly simple pieces of design ever produced. In a calm,
- ALJ Community Initiatives Report 1ALJ, a Toyota dealership in Saudi Arabia, came to us with a problem. Young people were not interested in working for them. Instead of creating an advertising campaign, we dug deeper into the company and found that community initiatives is a big part of what they do. They had an impressive amount of projects aimed at giving back to their community and they were much more than a car dealership. We decided to design an annual report where each spread is a story of someone this company helped. Due
+ Show more
Work history
T
T
DesignerThe Brand Union (now known as Superunion)
- Dubai, United Arab EmiratesFull Time
Designer
Skills
- Visual Arts
- Print Design
- Design
- Illustrator
- Indesign
Education
MA Graphic Branding and IdentityLondon College of Communication, UAL
- London, United Kingdom
A
A
Multimedia DesignAmerican University of Sharjah
- Sharjah, United Arab Emirates