Zara Shasore
Available

Zara Shasore

Graphic DesignerLondon, United Kingdom
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Zara Shasore
Available

Zara Shasore

Graphic DesignerLondon, United Kingdom
About me
I'm a Creative and Graphic Designer who is passionate about building brands and campaigns, continually keen to further my skills in all aspects of this, from idea to creative direction to design delivery.
Projects
  • 'Genealogo' Screenprints
    'Genealogo' Screenprints‘Genealogo’ - Genealogical Dynamic Identity System This major project was borne out of strong interests in the subject areas of genealogical identity and dynamic identity. The aim was to create a genealogical identity system for my family using dynamic identity theory (from dynamic branding). This would produce contemporary flexible ‘genealogos’ for my paternal and maternal family, representing the families as a whole as well as the individuals within it. The Genealogo system has scope to be de
  • 'Typoglycemia' - Concertina Book
    'Typoglycemia' - Concertina BookThis project explores the typographic and cognitive potential of the pre-existing notion of 'typoglycemia' - a concept relating to typographic error, and the maintained ability for us to make sense of words or sentences when jumbled up. Concertina Book This concertina book presents the concept of typoglycemia and its relevance within the contexts of writing, reading, cognition, communication and typography, as well as the relationship between these areas. It presents some of the key ideas, ill
  • 'Typoglycemia' - Prints Book
    'Typoglycemia' - Prints BookThis project explores the typographic and cognitive potential of the notion of 'typoglycemia' - a concept relating to typographic error, and the maintained ability for us to make sense of words or sentences when jumbled up. Prints Book This book presents the process of developing the 'typoglycemia' prints (riso, paper laserprint, and tracing paper laserprint). It demonstrates how the complete print was inspired and designed by the process of layering and interweaving printed tracing papers, re
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Work history
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    Freelance Graphic DesignerSelf Employed
    London, United KingdomFull Time
    Among current and recent freelance clients in 2022 are Design Can, Zetteler, The Economist Educational Foundation, Adam Ellis Studio and Creamer & Co.
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    Graphic DesignerStint
     - London, United KingdomFull Time
    I worked here as the sole Graphic Designer, where I was the creative lead for the recent rebrand. I built out the brand's visual expression as it prepared to launch, and translated the brand across various marketing and advertising creative touchpoints.
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Skills
  • Print Design
  • Digital Design
  • Identity Design
  • Layout Design
  • Typography
  • Printmaking
  • Management
  • Art Direction
  • Creative Art Direction
  • Branding Design
Education
    University of Leeds logo
    University of Leeds logo
    BA(Hons) Graphic and Communication Design (IND)University of Leeds
     - Leeds, United Kingdom
    Second Class Honours (Upper Division)
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    Foundation Diploma in Art and Design (Design and Media)Ravensbourne University
     - London, United Kingdom
    Merit
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Awards
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    Contribution to School LifeWimbledon High School
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    Academic ProgressWimbledon High School
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