I am a London based digital content editor and communications professional with over 6 years experience in the running of major websites in London and Brussels sourcing content, partnering with clients and editorial teams, adapting content for multiple digital channels and posting content on web and social spaces. Focus on launches, redesigns and a strong track record of creating and sub-editing engaging content with a particular interest in culture, lifestyle, international causes, policies and entertainment. Technical Skills: Wordpress, Drupal & internal CMS systems. Basic HTML & CSS, Photoshop, Dreamweaver. Adobe InDesign, Google Analytics, Google Pay Per Click, search engine optimization (SEO) in the context of web content creation and experience in conversion rate optimisation. Digital project management. Journalism: Print and digital content creation, project management, copywriting, pitching, reporting, article research, interviewing, sub-editing & proofreading various mediums from digital, print, journals, brochures, magazine layouts, press releases, cromalins etc. Communications: E-marketing, Social Media and community management, campaign coordination, publicity, campaign strategy and planning, client liaison, business pitches, International media relations, event management.
Freelancing for a London based digital brand consultancy specialising in web design, branding, proof-reading, subbing, article research, editorial proposals and build for various online projects
I have recently completed my contract as head of digital content for www.pilotguides.com, a heavily travel-focused website, I was responsible for the online workflow for Globe Trekker, the longest running travel show in TV as well as Planet Food, World Café Asia, World Café Middle East and Treks in a Wild World amongst other food, lifestyle and shopping programmes. The shows attract over 30 million viewers worldwide, are broadcast in over 40 countries and have an online footfall of over 60,000 visitors a month. This work involves tight team management, ability to work under pressure, excellent commissioning, sub-editing and writing skills and strong self-motivation. ? My biggest achievement during my tenure at Pilot has been project managing the re-brand and re-design of the Pilotguides website from http://pilotguides-archives.com/ to the newly designed www.pilotguides.com. I was responsible for a team of developers, determining content, functionality, wireframes and design including the revised architecture, new CMS templates, improved browsing and an overhaul of the 3,000+ pages in the travel database. Alongside my technical editorial duties I am also in charge of all marketing and print activity.
• Working for Europe’s Largest Music & Arts NGO involved in over 36,000 musical activities annually through a network of 80 NGOs based in over 60 countries worldwide. • Full site copy of all JMI websites and for overseeing and delivery of policy documents, training toolkits, press releases, internal publications, comment pieces and other written briefing material and building profile of news across 75 member countries within the JMI network. • Translation Services – French, Spanish, German press releases and news articles from member countries into English for International distribution. • Community building and newsgathering on social media sites & blogs related to JMI & the music community. • Coordinating, updating and expanding JMI’s social networking presence - Twitter, Facebook, Wordpress, Vimeo, Myspace Youtube etc. • Communications, press & events assistant from major music festivals (Imagine, Ethno-fest, Music Crossroads) to smaller scale concerts and sponsor events.
• Project managed full content migration from the old UNICEF youth website to a brand new website using a Drupal CMS. • Full Site Copy: Applying house style and ensuring that templates are used correctly, proofing and updating of website content and writing articles, campaign pages. Presenting complex humanitarian issues to a younger audience in an intelligent and engaging manner. • Online Site Maintenance: Both the UNICEF UK main page and youth website. Sourcing and editing images using Adobe Photoshop, creating articles & videos using Flash, Dreamweaver and HTML. • Social Media: Updating Facebook, Myspace, Twitter and Bebo accounts for UNICEF and sending email alerts to users. Create and design Tagd Blogspot and regularly contribute to posts. • User generated content moderation for all social media outlets and forums on Tagd and creation of HTML email alerts using Dreamweaver. • Event Co-ordination for seminars, organising and leading youth workshops, co-ordination of the Barclays 10k etc.
• John Doe - PR and Comms for charity Ctrl Atl Shift, Sony Playstation and Vice Magazine • CALM – Events and PR assistant for stand-up show ft David Baddiel, Simon Amstell & Stephen Merchant. • Medical Aid For Palestine – Event co-ordination for fundraising event resulting in £1,000,000 for Gaza. • Yellow Door – Mary Portas, Long Tall Sally, Republic, Kit Heath Jewellery, Sole Trader. • Sidhu & Simon – Top Gear, Officine Panerai, Santander for Formula 1. • Eden Cancan – Kensington Roof Gardens, Mint Leaf, Lee Klabin Couture, Moda in Pelle, Stuart Philips Luxury Salon, Perfume Shop. • Consolidated PR – Learn Direct, Disney, Café Rouge, Bella Italia • Clarion Communications - Christies Auction House, Macmillan Cancer Research & written content for major art auction - http://www.art-auction.org.uk/ • Manning Selvedge & Lee (MS&L PR) - Launch of Philips Aurea HDTV with Eva Herzigova • RMG & Co Pal Zileri, Anoushka Hempel, Blakes Hotel, Fratelli Rosetti, Locman Watches, Reglisse Fine Jewellery) • Londino Supercar Rally (www.Londino.org) Main sponsors include Pal Zileri & De Grisogono • Neal’s Yard Remedies - Launch of Rose herbal range, event prep & journalist enquiries. • English National Ballet - Event coordination and press for Swan Lake. • Michiko Koshino – Couture label assisting with PR, catwalk shows & international trade shows. • Charles Worthington – Copywriter to CW Art Director and design team including all content for online, brochures, press packs, printed materials (look-books, brochures etc), internal & affiliate newsletter. • M&C Saatchi - Campaign coordination launch of luxury lookbooks on behalf of clients. Daily media monitoring and driving editorial including exclusives, interviews, features, product pieces and competitions to increase public awareness of client products and services.