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  City CruisesEnhancing a brand personality to deliver commercial advantage. The Challenge City Cruises is a riverboat operator on the River Thames with a long-standing reputation. With the coming of the digital platform and changing spirit of the times, their business was maturing and their brand was in need of a refresh that would allow them occupy a bigger space in the minds of its customers. Information Design To help customers navigate their journey along the Thames, a new mapping system had been creat

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