Zuki Sedgley Creative Lead | The Dots

Zuki Sedgley

Creative LeadLondon, United Kingdom
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Zuki Sedgley

Creative LeadLondon, United Kingdom
Projects credited in
  • Nando's DeliversLaunching Nando's delivery with an in-your-face ad campaign that brings the power of a peri-peri craving to life.
  • Ungifted Secret Santa 2020 – sign your team up!Ungifted is a climate-friendly, socially-distanced Secret Santa for colleagues who want to gift unforgettable surprises instead of unwanted stuff.
  • Nando's the Great ImitatorLaunching the first plant-based option that tastes just like PERi-PERi chicken. The Great Imitator is Nando’s first plant-based offering, and it tastes just like PERi-PERi chicken. To launch the product, we teamed up with Nando’s to create a campaign which combines the brand’s playful, confident personality with its superpower - food. The campaign is a tongue-in-cheek celebration of the effort it took to craft a Nando’s-worthy meat alternative. At the core of the creative is a well-known cue o
  • Capital GHeadline: A bold new position, visual identity and tone of voice for Silicon Valley’s best-kept secret. Silicon Valley is filled with origin stories. Less known is what happens after that. Namely, how companies make the transition from early stage rockstars to generational brands. The answer is in the growth stage, and venture capital firms focused on growth like CapitalG. Founded in 2013 by David Lawee, Google’s former VP of corporate development, CapitalG is a world-class growth fund that
  • Unpacking the UK's systemic racism in 15 search termsFour times more likely’, ‘slavery tax’, ‘health bias UK’: understanding systemic racism in the UK is often only a search away. Yet, when we talk about racism, we often do so with an American lens. Frustrated with racial inequality conversations focusing largely on America, we set out to address the systems that discriminate against people of colour closer to home. Using a powerful manifesto and phrase intrinsically linked to structural racism in the UK, we invited people to stop what they were
  • Nando's Flavour Up!A crave-inducing campaign that calls on shoppers to 'Flavour Up!' with Nando's PERinaise. PERinaise is creamy mayo blended with Nando’s signature PERi-PERi spices. Spread, dipped or drizzled, it’s the easy way for any home cook to give their meals a delicious hit of flavour. To get PERinaise off the shelves and into kitchens, we worked with Nando’s grocery team to create a bold campaign that brings the brand’s unmistakable confidence to weekly shops. Our approach was led by a key strategic in
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Work history
    Associate PartnerPentagram
     - London, United KingdomFull Time
  • Copywriting
  • Brand Strategy
  • Communications Strategy