Advice on how to gain brand strategy consultancy experience?

I've worked for a number of years across brand marketing and omni-channel strategy but I'm keen to focus my experience more on brand strategy and insights - it's really what I love doing and want to shape my career more around this, perhaps with some consultancy work. Is anyone able to offer any tips or advice on how I might be able to get into this sort of field a little more? Happy to exchange advice and ideas for my areas of expertise.

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  • If you identify it as a gap in the service you currently offer, simply start doing brand strategy alongside it. It will "merge" into your portfolio and experience naturally.

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