I think it can be challenging to grow your team as a creative. All creatives have their individuality and different skills. It's great when these gel together, but it can be challenging to find the right people with the right values.
Definitely self promotion and visibility for me. As others have said, being visible on platforms like Instagram is such a challenge with the goalposts always moving. I've allocated a day per week where promoting my work is priority. Today I've updated portfolio sites, applied for jobs and posted on socials, where usually I'm tempted to just draw!
Without doubt the visibility. For example, on IG the various algorithms that have followed one another in the last two years have penalized common users like me and personally I have practically stopped using that social network.
@Bimal Tailor Hi Bimal, Thank you for your reply. I identify with the visibility issue completely! Visibility was always my biggest fear and it kept me from becoming the artist & photographer I had wanted to be as a child. I entered digital marketing as an art director instead (it was close enough) and it went from there.
I am now just launching @artsmedialab / artsmedialab.digital that addresses exactly that, visibility & reach and is focused on helping propel sales & revenue for artists, creatives & arts entrpreneurs.
Because I've been there and have a huge passion for the arts.