Hoping for a discussion and perspective on this topic. I’m trying to keep details/specifics neutral in the hope it won’t effect opinion.
Today I got a first look at the creative being used to promote an established brands premium product. The creative in question has been produced by someone I’d consider to be a creative (graphic) pioneer. They have inspired many designers, me included, to experiment and ask questions.
The campaign I saw before me looked akin to something I and many others might have submitted as supporting evidence during our exploratory stage(s) at college/university. I was astounded. I had so many questions, yet I asked none.
Until I was told, I had no idea who the brand were or even what product was. Yes, the campaign would certainly have ‘disrupted’ but, is that any good, if you don’t actually know what you’re being sold?
I came away from the session being really annoyed with myself. I asked ‘are there those who are above feedback?’ Yes, I was seeing the finished campaign but I wondered, would I have said anything, given the opportunity, earlier in the creative process?
Are you happy to give creative feedback? Given the opportunity, would you give feedback to your Art Director or Creative Head? Are we sometimes too scared to say anything?