Hey, I'd really like some feedback on my latest Rebranding project for WWW.® Digital Studio
Project → https://the-dots.com/projects/introducing-www-digital-studio-955699
As my own brand is the client, I only have a 1 dimensional perspective on it. I'd really love for some other designers to give me some constructive feedback, especially in terms of presentation of the project + methodology!
Thanks in advance ☻
Replies6
- @Emilia Trafalgar You might consider, if the WWW.(R) is your wordmark, to give that it's own space rather than placing the globe above it. So that it reads as something to be taken on its own rather than looking like a logo with an URL below it as it does now. And then make that your brandmark as a whole - which is, frankly, significantly more interesting in concept and layout than the blackletter W.Just as an idea of how to improve clarity of that side, at least. But it might also help with the fact that the backside, which is pretty crammed, essentially has two logos on it currently.
- @Geoffrey Bunting Thankyou that's really helpful, I had some doubts about the W Lettermark, I'm glad to get that feedback, it validates my gut feeling to remove it from the branding.And I agree, I'm at the start of my Design journey + self taught from Youtube, so while I've learnt a lot of technical skills - I feel like sometimes I just get shiny object syndrome and end up with something really confusing & inconsistent.I felt like the WWW.® was more relevant, it's meant to be the wordmark for certain spaces where the logo would be ill-fitting. It's intentionally meant to be read as a URL to contextually tie to the idea of the digital space as primarily I do website design + content creation.The idea was for it to read as " We Are WWW. Studio" (the phrase world wide web is a theme in my personal branding across social media outside of the studio so I wanted consistency). But, I knew it'd be lost in there, I just wasn't sure how obvious it was. I wanted something more intentional but other domains + handles with similar wording are taken or expensive.
- The issue I have with this is that I've seen it before. I can't place where immediately, but this style with these icons aren't unique to you and in branding that's a huge problem. It really undermines your brand and, if it's ubiquitous enough, what that brand communicates to clients.Clarity is also lacking here. Your site is "wearewww.studio" yet www.(R) is the most prominent detail - which I'm guessing is your chosen brand name but it reads a lot like an URL. The blackletter W is your logo, one assumes from your site, yet, the globe/smiley is arguably more effective here. There's a lot of brand confusion that just isn't communicating what needs to be communicated properly. You clearly have great control over design elements, but how you're deploying them isn't working and isn't accessible.That's not to say design has to be clean and ordered, but there has to be some control over it even when it's trying to be post-modern. Assuming these are business cards, I would be dubious of being able to read the actual contact information at point sizes that low.Combining this with your website, there's a foundation here but there's plenty of work to be done to make this all accessible and consistent. Especially when you're selling brand design.
- @Emilia Trafalgar glad it's helpful! And thank you so much, that's great to hear!
- @Iris van Dijk Thankyou so much that was really insightful, I'm planning to share the project on some other platforms soon son your advice is really helpful. Also love your work, your designs look really polished!
- Hi Emilia! I know how you feel, having more people bring in their perspective really helps :)I like the presentation you have of the brand, especially how you desribe the process on how you developed everything. It makes you more interested in the brand and relate more. In terms of presentation, you use some nice visuals, I particularly like the first 2, they really draw you in. I do think I would've liked to see more of the those fun visuals, like the smiley, throughout the project. It could be a real great mascot type of idea for the brand. The social media templates are also great and represent the brand well. I think it would be more engaging if you put them perhaps on some poster mockups as well, so we can see them bigger and 'in real life'!Overall, I think it looks great and you did a good job! It gives a modern yet artistic vibe, which I believe is what you were going for. My main advice would be to expand and use your nice brand assets and showcase them on an array of mockups and visuals so they get the recognisability they deserve. But again, great job, I love it! Hope it helps
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