How has AI helped you as creatives? Has it taken away the artistic offerings creatives have to offer? Or do you see opportunity?


  • Hi Jag, I do think AI is a little bit scary, but I aim to remain optimistic. I think it could be a potential opportunity! It could definitely help with concepting and presenting a range of ideas to clients in a visual format. Then, once a concept has been approved, it can be refined, developed and crafted by real people.

    Essentially, it's a tool. It still a human to operate it.
  • A great new tool that — like the printing press — is currently seen as the devil, but in truth could provide terrific new creative opportunities.

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