How much does a companies ‘green credentials’ impact your decision to buy from them? Does this differ depending on the product or service?

What aspect of green concerns you lost? Single-use Plastic? Where products are sourced from? Ethical considerations? Energy sources eg renewable power?

Replies5

  • All of the above. But primarily right now, I would say sourcing is my biggest issue. If it is being flown in from halfway across the world, that's a hard one to swallow because I know how much damage that is doing. Regardless, I first look beyond the to see how much of the PR is greenwashing and how much is truth.
  • Hello Kristy,

    Tbh I don't really consider things like that as most of companies who has a marketing around 'being a good guy' that includes being environment friendly if you know all they moves, in the bigger picture being ethical is just a shopping window fi. Apple.

    The brands who are able to afford being actually a good guy are a different price point what I find reasonable for the value fi. Burberry.

    I would say generally the overall system around being ethical still doesn't work well and so most of emerging technology it's relatively too expensive. Not saying it's wrong, I still would support with full heart a brand who is genuinly ethical and affordable in the same time. Hope it make sense?
  • Greatly. Since the outset of my career I have boycotted working with companies that don't meet high sustainability and ethical standards, both as relate to human and animal welfare issues. My agents are briefed on which orgs I will not work with, and I politiely decline direct offers from those that don't make the sustainaiblity and ethical credentials cut.
  • It depends, companies like Apple are a great example of being green but of course there are always ethical issues (for instance Apple's suppliers allegedly using Uighur slave labour), but in industries where there are no alternatives (such as oil) there are no options but to buy it. Certainly amongst the youth though there is a general notion of attempting not to support bad companies that are openly bad (such as the anti-Wetherspoons 'movement'); hope this helped!

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