I’m curious! Do any of you ever use Facebook or Instagram ads to promote your work or business?
We’re trying a few things but my overall impression is that you probably need to put an awful lot of resource and expertise behind it. Would love to hear others’ experiences and views……
Replies6
- @Tina Bernstein This is so helpful! Thank you very much Tina!
- Yes! But as Ali said - don’t use the ‘boost’ button - go through FB business manager.Just a word of caution. FB ads (which include IG) are not performing that well right now. It’s to do with Apple having allowed IOS 14 and later users to choose of they want to be tracked or not by websites. Most people (understandably so) have opted out so FB has lost its way to detail target audience.If you Google this you will learn more!
- @Ali Can Elagöz Thank you Ali, we're going to try this!
- Yes, it's really works to get new clients.- an additional information: when you try to promote an Instagram or Facebook post, don't use the button "boost". Make it by "Post Engagement" in the Business Tools. In this way, you can get detailed targeting and distirbution & bid strategy.
- @Amina Covrk Thank you so much for your input Amina, it is really helpful to hear. We will give it another go!
- That's the best way to promote your business through Social Media platforms. In different ways, you can promote your business, so you will grow your business. It doesn't matter what kind of business you want to share with the audience, if you have a good approach to the potential customers/clients and the content of your business, I can promise you you will see the results of promoting the business using Ads.My tips for making an ad on Facebook and Instagram, try to use good keywords, make sure that the ad that will go, has a good engagement, and the content, you can ask yourself why people will choose you, what differentiates your business from others. Whit these questions you have in mind, how you will build your content and then post, so the people will be aware of your business and know how you will ‘help’ them.
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