I would love advice on how to conduct market research on an online business idea to ensure 'product market fit'
Replies6
- @Lauren Garden thank you SO much!!!
- I found these resources useful!- https://www.entrepreneurshipinabox.com/18682/how-to-evaluate-the-quality-of-your-product-idea/-https://www.entrepreneurshipinabox.com/12610/validate-business-idea-succeed/-https://brianbalfour.com/essays/product-market-fit-https://www.entrepreneurshipinabox.com/1321/10-information-sources-for-market-analysis/-https://www.entrepreneurshipinabox.com/12388/how-to-find-the-gap-in-an-established-market/-https://articles.bplans.com/market-research/
- @Pip Jamieson thank you so much! Look forward to reading :)
- @Amanda Anderton thanks Amanda, I’ve sent you a message :)
- Hi @Katie Scott - this is the most brilliant article from the amazing crew at SuperHuman on how to research PMF via surveying your clients/customers: https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/ - I hope it helps :-)
- Hi Katie, it really depends on what you want to find out. If you want to speak to your customers and explore in depth, and potentially develop and refine, a business idea / proposition, then qualitative techniques (e.g. small group discussions) are best. If you want numbers to support your business case or scale the opportunity, then quant techniques are best. Happy to keep chatting about this, if you like?
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