It's #poetryday and i'm so happy to be working on a poem for #Coke. Anyone done poetry for clients? love some help!
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- thanks @Mike Benson! very helpful reminders. Love to read some of your poems... will you post one? Cheers!
- Theres a really amazing contemporary Cambodian female poet called‘Peuo Tuy’... if your looking for some inspiration.
- Hi Feed the fire. Having published poetry, written copy and worked with Coke I feel I do have some experience...What advice can I give you?1. Make sure you understand the brief clearly and make sure the key messages are integrated in the poem2. Keep the poem as human as possible. Don't be too corporate. No one will enjoy it.3. Try not to do a sales job - let the marketing around your poem do the heavy lifting.4. Be as playful as possible with rhyme / alliteration / etc to make it easy to absorb.5. As it's Coke and you're selling sugar, they generally like their work to be 100% pure optimism.6. Don't get too married to individual words / lines / rhymes as I'm sure you know if you have experience in this trade, the client always wants to add / subtract something!Good luck, Mike
- I've had my poetry published for a university before! PM me if you need a hand.
- @Ben Jolliffe Just thinking... & My intention was pretty inclusive, meaning both finishing the drink and coming back for more... until there's no more - works too, perhaps?
- @Diana Ursu love 'sweeter than nasty' but could be a reach for the client!!! And where are you going with still (not) finish you? You won't finish the drink? You'll be back for more? You'll finish off Coke?? Lots of room for interpretation....!
- some thoughts for #Coke :)I gaze at you, I touch you, I taste you.../You, black magic potion, with your cool wet shape, sweeter than nasty/Sometimes too slowly, other times convulsively,And other times just fast enough to even remember whyBut don't worry. In the end,I will still (not) finish you
- How very cool!
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