Marketing advice for launching a ecommerce website selling furniture
Hello,
I would love to hear anyone advice for helping me launch a Shopify store to sell new, discounted furniture. We only have a small budget to cover marketing, so wondering if there are any nifty tips and tricks to help me without blowing the bank.
Social media is a big one I know, so any advice here or on other platform would be great.
Our store is already live. Here is its: https://lj-furniture.co.uk/
PS. is a hyphen in the URL going to be a big issue for visibility?
Many thanks
Harriet
Replies7
- Hi, Harriet.I am Matej, a certified Shopify developer with rich experience in building theme, app/plugin coding, third-party integrations and speeding up site and raising SEO ranking on Shopify platform for 7+ years.I have rich experience in building a theme from XD or Figma with so many third-party apps for pixel-perfect results.I already have 60+ Shopify stores from scratch, and I am managing 20+ Shopify stores on my Shopify partner account for my old clients.Please look this my client stores which I am handling with collaborator access.https://prnt.sc/11vlt9jhttps://prnt.sc/11vltyfI can provide you pixel-perfect results and high-quality liquid, CSS, HTML, js coding skills for your shop if you can offer me a mockup or some design idea, including logo and contexts.Please check these Shopify stores I made before from scratch with collaborator access.https://fairytabs.comhttps://www.vanpom.nlhttps://usa.facegym.comhttps://sonno.co.uk (shopify plus)http://sparkleinpink.com (shopify plus)Let's discuss further details via chat.Best Regards.
- You want to figure out how to start serving your potential customers ahead of time - what questions and concerns do they already have that you can answer. And to show up as the human behind the business - be visible (as scary as that is!)
- @Bruce Bates Thanks so much. Local SEO is a really good idea due to local pick-up. I hadn't thought of this. We do work with a company that specialise in Google Ad Campaigns, so once we iron out any kinks in the Shop I will certainly look into this and take on board your comments on targetted words and headlines. Thanks again. Harriet
- @Gabe Madari Thanks Gabe. Actually that is exactly what I am aiming to do, starting with a photographer with a background in lifestyle photography. Need some more personality in our imagery, as I agree it's all nice shots but quite clinical. Thank you for your thoughts :)
- Hi Harriet,yes, local SEO is a great way to start!Also I would consider focusing on building a brand, and differantiate yourself from the competition. I checked your profiles on FB and Instagram and I would recommend to create content that makes you more unique. It is great to showcase the furniture on your pages but in long term I would try out more content around them - for example reviews, client recommendations, behind the scenes content, or anything that could make your brand more personal :)
- Great question @Harriet Curtis, I've just sent you a DM
- In my opinion you have two solid strategies available. First because your site offers local pickup, you need to fine tune that site for local SEO. Its one of the easier forms of SEO to achieve. Its all about reviews, adding you site on maps everywhere and the likes.The second would of course be get yourself a good marketing campaign manager who specializes in targetted PPC and CPM ads. If your targeting is specific enough in your campaigns and the ads are written well enough, your RIO should be very nice. For example anyone who does a search for "Canopy Tipi Bed" is likely looking to buy 1. Now if you inform them well enough in your ad, you can discorage bad clicks - for example "100% cotton 90 x 190 cm" in the ad, would obvious discourage those with a alergy or those seeking a bigger or smaller bed. So the clicks you do get become very targetted and VERY likely to buy.Its all about targetting the wright words, using the right headlines and having the right ad. A targetted store is usually not hard to market in such ways.Just my 3 cents. :)
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