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Other than quality and price, what other factors do you consider when buying into a brand?

Jadey Lark
Jadey Lark
Creative

Replies5

  • Rishu JR
    Rishu JR
    Architectural Designer
    The usability, more like multiple usability of the product. The style , asthetics and occasion for use .
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  • Daniel Hawley-Lingham
    Daniel Hawley-Lingham
    Director of Six Minutes Past Nine and CEO of AA2A
    This idea of brand is overinflated and super fetsihised in the marketing/business world - lets' face it almost all bsuiness fail to become brands in the true sense. They are businesses with labels and names that will be instantly forgotten, passed by, obsolete or defunct within a very short space of time. However, for those who become household names where the brand is synomous with an object or function the decision to 'buy into it' as you put it has little to do with price or quality. Our decisions around puchasing are not rational and we are not fully assessing our every move. We build simple frameworks and allow frameworks be applied to us based on far more emotive and irrational thinking processes (usually extremely shallow and short - it allows us to make immediate decision and judgments without a rational process). We buy based on feeling, belonging, desire, fitting in with others, and ironically thinking we're unique, special, to be part of a 'tribe', for identity.

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