@Alina Chirvase Thankyou Alina, for your response, I'll absolutely having a read of David Airey's book, if you have an personal anecdotes about your experience as a brand strategist, I'd love to learn more so will send a follow up DM
I can't help much with the design side of strategy but I can help you with a super strategist to learn from, if you'd like. Mark Pollard shares wisdom and advice on social every day, and he always has great guests on his podcast:
Brand strategy is mostly about aligning values with actions and approaching positioning and reputation with integrity. Netflix, AirBnb or IKEA do this pretty well...
For a practical and up-to-date view on how design and strategy work hand in hand "in the real world" I would recommend David Airey's book "ID". Please feel free to DM me, I have been working with SMEs and loved to work with creative industries organisations on brand strategy (even if now I try to shift my focus and research into a new type of creative business I want to launch.)