Organised by Future London Academy
£1190 – REGISTER HERE: https://bit.ly/3H62jdv
From developing a strong brand strategy, story, and visual identity, to leading the team and launching the brand into the world. We’ve covered it all.
COURSE IS FOR:
-Senior Creatives
-Designers and Design Teams
-Brand Managers
YOU WILL LEARN:
-What you need to have in place to create a successful brand strategy
-How to build a brand story that will resonate internally
-What are the crucial strategic workshop exercises
-How to guide designers and give the right feedback at the right time
-What makes a good symbol and what does it take
-How to create holistic systems
FORMAT:
Session 1. How to build a brand story that will resonate internally.
Session 2. Off the beaten track, strategy beyond purpose.
Session 3. How to create a visual identity that doesn’t follow the pack.
Session 4. Creating a system so that the brand works and can be replicated
Session 5. Launching the brand to the world
Session 6. Leading the team