Organised by The Guardian
Learn the secrets behind modern-day marketing channels, how to adapt your objectives to external change, and how to attract more customers.
How can you leverage digital marketing more effectively to increase brand awareness, drive traffic and reach new audiences?
In this two-day digital masterclass with award-winning campaign strategist Laurie Wang, you will learn how to realign your business and marketing objectives to adapt to external changes beyond our control. You will also find out how to boost your business with an eye-catching and effective digital marketing campaign, and how to rise above the swelling bubble of activity to come out on top.
Laurie will give you a solid introduction to the various digital marketing channels, demystify the common digital jargons, and offer practical tips on how you can get started with your own future-proof strategy.
This is a straight-forward, jargon-busting and easy-to-follow session with one of the leading strategists in the field, suitable for small and medium enterprise business owners, aspiring start-up founders, corporate marketing professionals, PR professionals and graduates.
Course content
- Traditional marketing channels
- Digital marketing channels
- Social media
- Search engine optimisation (SEO)
- Paid search
- Email marketing
- Content marketing
- Website
- Getting to know your business
- Defining and realigning your objectives
This course is for ...
- Small and medium enterprise business owners, corporate marketing professionals and PR professionals who are looking to amp up their digital marketing strategy
- Aspiring start-up founders and graduates who want to develop their skills and understand how to utilise digital marketing to its full potential
Tutor profile
Laurie Wang is an award-winning digital marketer who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited from an eclectic mix of clients from young start-ups to FTSE 100 giants. She has been featured in the Metro, the Guardian, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017 she was named by the British Interactive Media Association as a top rising star in the digital industry.
Course details
- Date: Wednesday 18 January and Thursday 19 January 2023
- Time: 10am-12.30pm (GMT) both days
A catch up recording will be shared after the class and will be available for two weeks.
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
10am GMT | 11am CET | 2am PST | 5am EST
You will be sent a link to the webinar 24 hours and 30 minutes before the start time. Please email masterclasses@theguardian.com if you do not receive the access link.
We aim to make all Guardian Masterclasses fully accessible. If you require any adjustments to enable your participation in this course, please get in touch with us at masterclasses@theguardian.com.
This event will be hosted on a third-party live streaming platform Zoom, please refer to their privacy policy and terms and conditions before purchasing a ticket to the class.
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.