Organised by INTERLACED
You must register via this link: https://lonedesignclub.com/pages/ldc-x-interlaced-fashion-gaming-futures
While putting ‘fashion’ and ‘gaming’ in the same sentence two years ago seemed like a typo, in today’s reality fashion’s relationship with gaming is flourishing at an unprecedented pace.
In 2020 alone, fuelled by the effects of the pandemic, brands and retailers took to in-game environments to create utopic destinations that excited and engaged shoppers. Nintendo’s Animal Crossing game took fashion’s world by storm with its ability for players to customise their avatars’ clothing and accessories. More recently, Balenciaga showcased its latest collection by creating its own game, while Gucci and North Face launched a collab with Pokemon Go.
Elsewhere, we’ve also seen the rise of virtual-only fashion as a big commercial opportunity for brands, designers and consumers. Not to mention it’s a much more sustainable option for all.
We have invited industry leaders in the world of digital-fashion, gaming and e-commerce to address how fashion’s evolving relationship with gaming and discuss how virtual worlds and virtual goods present a real opportunity for stakeholders in the industry.
Please note that by signing up for this event your contact details will be shared with both LDC and INTERLACED.
Speakers:
Kerry Murphy, The Fabricant
Karinna Nobbs, The Dematerialised
Subham Jain, XR Couture
Yiota Bouboureka Conclify
Moderator:
Kristina Dimitrova, INTERLACED
- innovation
- gaming
- fashion
- fashiondesign
- marketingstrategy
- marketing
- fashioncommunication
- technology
- socialmedia
- luxuryfashion