If there is a word to describe me it would be hybrid. Like a hybrid plant, I am the result of strange and unconventional grafting of years of experience, passion and the widest range of projects and skill-sets anyone has encountered. Into the soil of an unconventional architectural background, I seeded a bouquet of interests and skills - art direction, photography, film, graphic design, content production, natural sciences and multi-sensory design. My past four and a half years were spent at Bompas & Parr, a creative agency that is known for its strong aesthetic and genre-defining projects. I grew into the trusted and wide-ranging role of Design Director, overseeing a growing team of spatial and graphic designers and content and event producers. As the role never existed prior to my joining, I nurtured and grew the team and its scope myself. The team extended, under my guidance, beyond the limits of our studio and came to include a vast range of the strong freelancers and collaborators. I have a strong aesthetic sensibility bolstered by skill-based knowledge and boundless passion for what I do. I am a hybrid of organizational production skills and wild creative outputs, of trend forecasting and fast-paced problem solving. To pinpoint just a few of the highlights in my creative journey, I created the world’s first colour-changing flowers, built a boating lake complete with waterfall in Westfield and brought to life a tree that danced with humans using artificial intelligence. Both individually and when leading a team, I deliver the wildest of concepts in a perfect Instagram-worthy shot and viral press story.
• Lead the Design and Production (build) offering of B&P events to successfully deliver creative and original design supporting and developing the company’s capability to deliver spectacular experiences. • Lead on all stage of the design and build process including concept, design development, technical design, tender, off-site build, install, commissioning, maintenance and de-rig.