Ioana Iliesiu

Senior experiential designer

London, United Kingdom
Locked Pro Plan feature


About me

If there is a word to describe me it would be hybrid. Like a hybrid plant, I am the result of strange and unconventional grafting of years of experience, passion and the widest range of projects and skill-sets anyone has encountered. Into the soil of an unconventional architectural background, I seeded a bouquet of interests and skills - art direction, photography, film, graphic design, content production, natural sciences and multi-sensory design. My past four and a half years were spent at Bompas & Parr, a creative agency that is known for its strong aesthetic and genre-defining projects. I grew into the trusted and wide-ranging role of Design Director, overseeing a growing team of spatial and graphic designers and content and event producers. As the role never existed prior to my joining, I nurtured and grew the team and its scope myself. The team extended, under my guidance, beyond the limits of our studio and came to include a vast range of the strong freelancers and collaborators. I have a strong aesthetic sensibility bolstered by skill-based knowledge and boundless passion for what I do. I am a hybrid of organizational production skills and wild creative outputs, of trend forecasting and fast-paced problem solving. To pinpoint just a few of the highlights in my creative journey, I created the world’s first colour-changing flowers, built a boating lake complete with waterfall in Westfield and brought to life a tree that danced with humans using artificial intelligence. Both individually and when leading a team, I deliver the wildest of concepts in a perfect Instagram-worthy shot and viral press story.


  • Architect
  • Art Directing
  • Photographic Direction
  • Content Producing
  • Creative Ideas
  • Client Presentation
  • Trend Forecasting
  • Project Management
  • Set Design
  • Research Design

People I’ve worked with

Companies I’ve worked with

  • Bompas & Parr

    Bompas & Parr

    • Design
  • Architectural Association School of Architecture

    Architectural Association School of Architecture

    • Education & Research
  • HBO


    • Television
  • D


    Work history


    Design Director

    Bompas & Parr

    Jan 2018
    • London, United Kingdom
    • Full Time
    • • Lead the Design and Production (build) offering of B&P events to successfully deliver creative and original design supporting and developing the company’s capability to deliver spectacular experiences. • Lead on all stage of the design and build process including concept, design development, technical design, tender, off-site build, install, commissioning, maintenance and de-rig.


    Architectural Design Manager

    Bompas & Parr

    Feb 2016 - Jan 2018
    • London, United Kingdom
    • Full Time


    Part II Architectural Assistant

    Bompas & Parr

    Jun 2014 - Feb 2016
    • London, United Kingdom
    • Full Time


    Resident Artist

    Diorama Theatre

    Sep 2013 - Feb 2014
    • London, United Kingdom
    • Freelance


    Art Direction


    Apr 2013 - Aug 2013
    • Bucharest, Romania
    • Freelance


    Jan 2013 - Mar 2013
    • London, United Kingdom
    • Freelance


    Sep 2011 - May 2014
    • London, United Kingdom
    • Internship



    Sep 2007 - Jun 2014
    • London, United Kingdom