Razer Flagship

  • Ioana Iliesiu
  • Tom Edington

Monolithic. Iconic. Atmospheric. The London Razer flagship, the largest of the brand’s stores, is a space that immediately transports you into gameplay. The strong, linear lighting is inspired by gameplay grid systems and connects the ground floor, which acts as an exhibition and learning platform of Razer engineering and innovation, to the basement, which is a third space for the gaming community. The reactive light installation encasing the eSports arena responds to gamers and is inspired by Razer’s own products.