Tom Edington

Tom Edington

Creative DirectorLondon, United Kingdom
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Pip Jamieson
Ed Neill
Marcus Peel
Tom Edington

Tom Edington

Creative DirectorLondon, United Kingdom
Projects credited in
  • LVMH Mini Maison
    LVMH Mini MaisonA proposal for the future of memberships, the LVMH Mini Maison is a physical, digitally-enhanced sculptural object that acts as a tabletop portal into the LVMH brand. Subscribers would use an app to create a profile which would delve into their interests in four luxury sectors - drink, fashion, beauty and art and culture. They would subsequently receive the Mini Maison, which would be pre-loaded with intuitive software tailored to the receiver. Like a luxury version of a home assistant, the M
  • Birchbox Pop-up
    Birchbox Pop-upHow do you translate an e-commerce beauty retail experience into a physical store? Bringing to life the unique Birchbox approach to beauty, the ‘With Love’ pop-up store offers discovery, personalisation and sharing. The store showcases a fun and intuitive way to shop, featuring a physical interpretation of the brand’s signature Build Your Own Birchbox (BYOB). Interactive installations invite visitors to hang a love note on the birch tree, or share the love on social via a GIF photo booth, closin
  • Razer Flagship
    Razer FlagshipMonolithic. Iconic. Atmospheric. The London Razer flagship, the largest of the brand’s stores, is a space that immediately transports you into gameplay. The strong, linear lighting is inspired by gameplay grid systems and connects the ground floor, which acts as an exhibition and learning platform of Razer engineering and innovation, to the basement, which is a third space for the gaming community. The reactive light installation encasing the eSports arena responds to gamers and is inspired
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