Organised by We Are Social
Social media is now just as much about entertainment as it is about social connection, as the rise of TikTok attests. Its users now spend more than an hour a day on the platform, seeking out both short and longer form content. TikTok is home to self-made creatives in music, dance, comedy, writing, news reading and more - and for brands to find their place on the platform, it’s essential to know what kind of content is resonating, and why.
We’ve all heard the TikTok mantra, ‘don’t make ads, make TikToks’. But what does this actually mean? Brands need to be entertaining to succeed on TikTok, and to see commercial impact. This talk explains how to achieve this.
Expect to learn:
- What getting it right on TikTok looks like and how to make it happen
- How to identify and work effectively with creators on TikTok
- What’s next for TikTok and how brands can get on the front foot for 2024 and beyond
- socialmedia
- marketing
- advertising
- tiktok
- socialstrategy
- marketingstrategy