Organised by M&C Saatchi
IMPORTANT: Register to take part via this link here
Come and join us at 6pm every Wednesday from 2nd September on Zoom. Each week our key speakers will share their specialist knowledge and experience. At the end of the programme you will get a certificate and the opportunity to use what you have learned on a live brief with the prospect of being shortlisted for a future role at M&C Saatchi.
INTERESTED IN TAKING PART?
Then please follow the register via this link, the 8 week course is completely free and open to all.
Registration closes on 23 August 2020.
2ND SEPT INTRODUCTION
Camilla Kemp, our CEO, and Ben Durston, one of our Trainee Account Managers, will be giving a broad overview of the roles and specialisms that make up our industry & our agency and five reasons why it’s a job like no other.
9TH SEPT BRAND STRATEGY
Richard Storey, our Chief Strategy Officer, and Shaska Bain, one of our Strategists, will be teaching the fundamentals of how to interpret and write a creative brief, develop a powerful insight and share some tools and tactics that help build effective strategies for brand communications.
16TH SEPT CREATIVE
Camila Gurgel, Copywriter, and Ieva Paulina, Art Director, will share their experience of working in a team to come up with and craft amazing ideas that transform brands.
23RD SEPT MAKING THINGS
Niall Wilson, Head of M&KE, and Gareth Williams, Film Producer, will show you how ideas are made and brought to life across different channels, explaining who does what and how.
30TH SEPT CUSTOMER EXPERIENCE
Jessica Ezeogu and Jacob Colman will be talking about customer experience and how to engage meaningfully with customers using data to make every journey touchpoint, including digital and direct marketing channels, useful and rewarding.
7TH OCT PASSION MARKETING
Jodie Fullagar and Mel Beroni, from M&C Saatchi Sport & Entertainment, will be explaining how brands can use the power of consumer passions (sport, music, gaming) to build meaningful connections and conversations with their audiences, through channels such as Influencers, PR, content and experiences.
14TH OCT MEDIA & TECHNOLOGY
The team from M&C Saatchi Performance will be explaining how media, technology and data combine to help ensure brand communications are seen by the right people at the right time.
21ST OCT STORYTELLING
Ben Golik, our Chief Creative Officer, will be teaching you the art of the pitch, how to craft your strategic and creative story into an irresistible narrative for presentation.