Organised by Ogilvy
It is no surprise that the realities of the last two years have been rather grim, our world forever changed, the future uncertain, our stability shaken. But even in the face of darkness, we have seen that hope still exists.
And what if there was not only a reason to be hopeful, but that hope itself could be used as a launchpad for brands to create positive impact for consumers and the world?
In the next session of Ogilvy On, join Ogilvy’s Global Head of Advertising Antonis Kocheilas, Associate Group Strategy Director Elise Alverson, and Group Strategy Director Anca Rhone, the authors of the Ogilvy report “Hope Creates Impact”, discuss the six key shifts in human behavior, motivation, and desire based on months of tracking intersections of culture and commerce and identifying what has made an impact. From fashion to movies, advertisements to new product launches, art, business, gossip, news, music they analyze and discuss the power hope has in inspiring brands and people to impact the world.
The session will talk about:
• The six shifts consumers have made that show that hope is still alive and kicking
• Inspiring Ogilvy creative and how we’ve worked with our clients
• Examples of ways other brands have tapped into these shifts, using hope as a launching pad to create impact
• Inspiration on ways your brand could do the same