Organised by The Guardian
Learn what editors and journalists are looking for in a PR pitch, and refine your pitching skills.
As a PR professional, small business owner or social media executive, how can you ensure your client or business is getting the press coverage they deserve?
If you are continually pitching to editors and finding it difficult to place, struggling to make your brilliant story heard over all the white noise, or are uncertain how to approach a pitch to begin with, this online workshop with expert Kate Carter will help you to refine your pitching skills and learn how - and who - to approach.
Loaded with essential information for anyone with a need to get their voice heard by the media, this interactive masterclass will see your confidence grow and your knowledge of the changing media landscape sharpen.
Course Content
- How different areas of the press and media operate, and how journalists find stories
- The importance of strong storytelling in securing press coverage (and also knowing when to be brief)
- How to think creatively about your business/client
- What journalists and editors are looking for - and what they aren’t!
- The dos and don’ts of working with the media
- How to build strong relationships with journalists and editor
- Your questions answered: put your pitching questions to Kate
This course is for ...
- Publicists, marketing executives or small business owners looking to improve on their working relationships with editors and the press
- Anyone who wants to build confidence in their pitching skills for securing press coverage
Tutor Profile
Kate Carter is a freelance editor, writer and presenter. She was previously Life and Style editor at the Guardian for 11 years, editing subjects from Family to Gardening, but with a particular focus on health and fitness. She still writes for the Guardian, as well as Runners World, Lonely Planet and more - and also presents for The Running Channel. During her time at the Guardian one of her most rewarding roles was to help small and ethical businesses to showcase their products, from the Christmas gift guide to the ethical fashion directory.
Course Details
- Date: Wednesday 19 July 2023
- Time: 2pm - 5pm (BST)
A catch up recording will be shared after the class and will be available for two weeks.
6pm BST | 7pm CEST | 10am PDT | 1pm EDT
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
You will be sent a link to the webinar 24 hours and 30 minutes before the start time. Please email masterclasses@theguardian.com if you do not receive the access link 24 hours before the scheduled start time.
We aim to make all Guardian Masterclasses accessible to all. If you require any adjustments to enable your participation in this course, please get in touch with us at masterclasses@theguardian.com.
This event will be hosted on a third-party live streaming platform Zoom, please refer to their privacy policy and terms and conditions before purchasing a ticket to the class.
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.