Organised by Coursera
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.
Read more and enroll for free here
Specifically, you will learn how to develop, organise and implement a content marketing strategy, analyse and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.