Organised by We Are Social
For the past few years, a lot of brands have been focusing on creating gaming campaigns in two sandboxes: Fortnite and Roblox. However, partnering with these AAA game titles and creating a campaign backed by these developers can take years to create- not to mention seven figure budgets. In a time where marketing budgets are tight amid economic uncertainty, very few brands can afford to throw down that amount of cash just to play the game.
What some brands fail to realise is that there are levels to play and multiple ways to win in gaming. You don’t have to engage with AAA games to win, and you don’t need to spend a fortune either. You just need to find the right community that works for you and commit to growing that relationship and flourishing together.
This talk will touch on the misconceptions of the games industry, how to find what works for your brand, and how to win in the world of gaming.
Expect to discover:
- Why brands have these misconceptions about where they need to play and why
- The considerations when getting into the gaming space, and how to approach it
- Examples of where taking a creative and alternative approach to gaming worked for brands
- gaming
- marketing
- advertising
- brandmarketing