Organised by The British Library
*Please read deatils before booking*
Learn how to market your software strategically for maximum impact, so you can easily attract customers!
The objective of this workshop is to explore marketing specifically from the point of view of tech start-up founders that want to market their businesses effectively. We'll be looking at practical examples, tools, and websites to help you promote your business, and we'll be looking at marketing strategy and planning in detail.
Strategy is critical for start-ups and small businesses with limited money and time, so you can work efficiently, and avoid going round in circles.
During the workshop you'll have plenty of time to ask questions, as we uncover a number of topics, including:
- Marketing fundamentals and strategic marketing
- Marketing tactics
- Social media software and tools
- Methods to increase the visibility of your website online (SEO)
- Branding
- Writing good marketing copy
- Other tactics, strategies and best practices to help you market your tech business more successfully and attract more customers to your business!
Join us and start working on an effective plan to promote your product and win new customers!
What do people say about our marketing workshop?
“Good to hear about a range of tools to help improve marketing." - Tech start-up founder, London
“One of the best workshops at We in Social Tech - thank you for sharing lots of resources and useful tips on how to make our startups grow organically." - Tech start-up founder, We in Social Tech start-up accelerator
“Thanks so much for last night! It was really useful, lots to think about." - Founder, Health tech start-up
About your speaker:
Kay Kukoyi CSM FITOL is a software delivery specialist, global tech startup mentor, author, speaker, and lecturer. She has written five books for SMEs and entrepreneurs, including the Amazon international bestseller, Don't Hire a Software Developer Until You Read this Book.
Kay regularly gives talks, sits on panels, and judges at startup competitions, and has been recognised by the Financial Times and Inclusive Boards as one of the 100 Most Influential BAME Leaders in the UK Technology Sector. Kay is the founder and CEO of Purposeful Group, and Tech Startup Academy™ - a community and centre for learning which has served entrepreneurs on five continents, providing books, mentoring, workshops, and programmes that support tech startup founders around the world as they build their businesses from scratch.
About the BIPC
*Please can all attendees book via this link* - https://www.bl.uk/events/webinar-marketing-for-tech-startups-june-2020
Don’t forget we have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free before or after your workshop (or in the break if you can’t keep away!) and get your business ahead of the competition.
Details
Name: Webinar: Marketing for tech startups
Where: Online
When: Tue 2 Jun 2020, 14.00 - 17:30
Price: £39.99
Enquiries: bipcworkshops@bl.uk
- smallbusiness
- business
- startups
- branding
- marketing
- socialmedia
- webinar
- entrepreneurship
- educational
- strategy