Description

ABOUT OPENMIND
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fueled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
ACCOUNT OVERVIEW
OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Content Lead Account Director to provide content solutions for the North Cluster.
OVERVIEW OF ROLE:
We are looking for a passionate, entrepreneurial, and collaborative AD to join our specialist content team in Creative Futures.
This is a very exciting and collaborative role and an opportunity to be a key member of the team who are the gateway into Creative Futures, for the entire business.  Our team are highly skilled generalists who can build relationships and diagnose the needs of clients and briefs utilising the plethora of services which are offered within Creative Futures. We are obsessed with increasing relevance for our clients as we whole heartedly believe this is intrinsically linked to growth.
If you are passionate about culture, inclusion and creating epic work with partners, this is the role for you.
We work with a huge variety of Clients and Media Owners to co-create some of the most exciting and high-profile content campaigns in the industry.
Reporting of the role
You will report into a Senior Associate Director in the team
3 best things about the job
Working across a multitude of exciting OpenMind brands and partners, forming strong relationships with key clients and media owners, as well as teams internally. Being part of new business is an exhilarating part of the role!
Being a valued member of a high performing team who have developed impenetrable relationships with internal teams and clients and are the first port of call for all creative solutions. Being part of a fun, dynamic department (within Creative Futures), as well as being a part of the wider OpenMind family.
You will be integral to challenging the status quo, driving relevance for clients, contributing to and leading on award winning work
Measures of success
In three months, you will:
Understood the client opportunities within the agency and begin to be matchmaking at a senior level
Have spent time with individuals in the team and developed a relationship with them which enables you understand the different elements within CF and talk about them confidently
Have met with key members of the planning and strategy community
Be accountable for financial forecasting for clients and the pipeline
Regularly share own POV on product opportunities
In six months, you will:
Be seen as a go to expert within relevance and be working on both pro-active and reactive responses to key client challenges
Be comfortable leading discussions around all products without the need for specialists at each meeting
Be regularly receiving positive feedback from clients and peers alike
Understand and implement OpenMind’s core values in all aspects of the role (whether that be with colleagues, clients, or the wider industry)
Contribute to wider agency initiatives, e.g. pitches, cultural initiatives etc
RESPONSIBILITIES:
You are seen by the immediate team, department, and wider agency as the go to person from Creative Futures for their client and selling in the role for relevance!  You are an advocate for all things relevance related from influencer marketing, addressable creative to branded entertainment
Supporting and working with the SAD and wider team proactively drive and maintain relationships with your OpenMind and client teams
Spotting opportunities across your patch and matchmaking them with ideas and insights
Working with media owners to extract their best and most innovative work
You are an advocate and represent Creative Futures with business as well as with clients
YOUR KNOWLEDGE & ABILITIES:
An entrepreneurial spirit, charisma and a galvanising nature!  People must want to work for you and alongside you!
Significant experience in partnerships, branded entertainment, sponsorship and an understanding of rights, licensing and IP
To be strategic and creative as well as solutions orientated
Good commercial acumen and an insatiable desire to get brilliant work over the line
Be able to determine success benchmarks for channel and partner performance
Exceptional people skills (including people / development) and very confident with clients, and in managing multiple stakeholder relationships.
Be masterfully collaborative and balance that with driving forward innovation and great work
A people person, someone who can build relationships quickly and gain trust
Previous experience in working well under pressure & working to deadlines