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Account Director, Converged SalesParamount International
15 days ago
  • LevelSenior
  • ProfessionsAccount Director, Business Development Director, Head of Business Development
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Who are we 
In 2025, Channel 5 and My5 are joining forces under one powerful new brand: 5 – delivering an all-new, unified experience across TV, streaming, and digital platforms.
We’re looking for passionate individuals to help shape this next chapter. This unified brand will revolutionize TV, streaming, and digital platforms, offering expanded free streaming services, more UK drama originals, and specially curated FAST channels.
With personalisation and cutting-edge, data-driven advertising solutions, 5 is set to lead the future of entertainment. After an impressive year of industry-leading growth, including a 40% surge in viewership in 2024, 5 is gearing up to transform the viewing experience— and we want you to be a part of it!
Help us create a brand that delivers unlimited entertainment, always free. Join the team driving the 5 relaunch and shape the future of how the world watches.
Is this role for you? 
Reporting into the Group Account Director, Converged Sales, the Account Director will be responsible for pitching, negotiating and delivering best in class advertising solutions to agencies and clients to drive revenue growth across our Channel 5’s BVOD service My5.
This role will require the development of strategies and creative solutions to unlock investments at agency and advertiser level. Strong relationships with agencies and clients at a senior level is a must.
What will you be doing? 
Client Management and Business Development
  • Build and maintain strong relationships with brands, agency contacts, and key accounts in the UK digital advertising space.
  • Develop and present compelling advertising proposals that showcase the power of Paramount's digital and streaming platforms, aligning with clients' objectives.
  • Understand clients' needs and campaign objectives, crafting creative solutions that align with their requirements.
  • Grow and nurture a healthy pipeline of leads to drive revenue.
  • Leverage existing key brand and agency relationships to expand business opportunities.
  • Work alongside existing PAI sales team and compliment and co ordinate GTM sales approach
Sales Execution and Strategy
  • Implement strategic sales plans to maximize advertising revenue across Paramount's digital and streaming platforms.
  • Achieve quarterly revenue targets, focusing on client retention and scaling up the existing advertising book of business.
  • Identify and pursue new business opportunities within existing accounts.
  • Accurately plan and forecast new business and revenue booked.
Team Coordination & Leadership
  • Work closely with the Group Account Director to ensure client satisfaction and retention.
  • Supervise and mentor Account Managers.
  • Collaborate with the Account Management team to effectively manage client expectations and ensure successful campaign delivery.
  • Ensure smooth communication between the sales team and other departments, including product, technical, and creative teams.
Platform Knowledge and Innovation
  • Maintain a strong understanding of Paramount's digital and streaming ecosystem, including My5, PlutoTV, Paramount+, and YouTube channels.
  • Keep abreast of developments in digital video advertising and communicate relevant updates to the team and clients.
  • Assist in developing innovative advertising solutions that leverage the unique features of each platform.
  • Provide feedback to product, marketing, and management teams on market demand and new feature development.
Performance Management & Reporting
  • Support the Group Account Director in overseeing account-level P&L and project scopes.
  • Deliver quarterly business reviews (QBRs) and attend strategic meetings with key clients throughout the year to establish senior-level relationships.
What are we looking for?
  • Extensive experience in advertising sales, with a focus on digital video and streaming platforms in the UK market.
  • Account Management: Proven ability to manage key client relationships and grow accounts.
  • Industry Knowledge: Strong understanding of the UK digital advertising landscape and market trends.
  • Technical Proficiency: Familiarity with industry tools such as FreeWheel, ClearCast and programmatic advertising platforms.
Qualification
  • Excellent presentation and communication skills.
  • Ability to translate complex data into actionable insights for clients.
Skills
  • Strong leadership and mentoring abilities.
  • Strategic thinking and problem-solving skills.
  • Excellent negotiation and relationship management capabilities.
  • Solid financial acumen and budget management skills.
About Paramount 
Paramount is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.
At Paramount, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work. We take responsibility of being a Disability Confident Employer seriously and we guarantee to interview all disabled applicants who meet the minimum criteria of the role applied for. If you require any support or assistance during the interview process, please let your recruiter know.

Skills Required

  • Business Development
  • Client Management
  • Advertising Sales

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