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Campaign Manager - 12 months fixed term contractBT
28 days ago
  • LevelMid Level
  • ProfessionsProject Manager, Marketing Manager, Account Manager
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

About EE
We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.
We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.
That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn.
We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.
We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in?
Why this job matters
Our ability to deliver brilliant, personalised experiences for all of our customers is fundamental to our future success and within BVP we are at the heart of that – both building capabilities and using them to drive long-term business value. The CRM Chapter ensures campaigns are executed at the right time, in the right way, to the right customers, with multiple contact channels orchestrated brilliantly. It ensures the successful execution of c.1 billion customer communications a year, to the highest quality standards.
The Content & Campaign Specialist executes a range of workstreams in delivering BT Group's content and campaign strategy enabling increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.
What you’ll be doing
Accountable for delivering brilliant, personalised multi-channel marketing communications programmes:
  • Developing communication plans and designing campaigns which meet clear business objectives (e.g. drive additional revenue per customer or reduce customer churn) and gaining buy-in to these plans from key stakeholders. This includes determining which channels to be used within a campaign and the touchpoint strategy.
  • Leading the creation of appropriate assets, copy and designs to be used across traditional and digital channels within your campaigns.
  • Achieving appropriate sign off for your campaign collateral
  • Maximising use of our CRM capabilities and partners to produce innovative and effective marketing communications journeys.
  • Co-ordinating campaign targeting across all customer touchpoints and briefing relevant data requirements.
  • Co-ordinating the testing and deployment of campaigns across all channels
  • Champion a customer-first approach, ensuring that end to end journeys from our comms are tested and fit for purpose.
  • Measuring and reporting on campaign performance and inputting into relevant trading forums
Driving optimisations to marketing plans:
  • Develop robust test and learn frameworks for your campaign activity.
  • Look for opportunities to improve efficiency and effectiveness of campaigns through the continually reviewing performance and research.
  • Proactively recommending opportunities to improve customer experience and drive customer value, based on insight and data and gaining buy-in to plans from relevant stakeholders.
Act as scrum master within an agile squad, where appropriate
The skills and experience you will have under your belt
  • Highly experienced in planning and executing marketing communications – ideally CRM – with data and insight at their core.
  • Excellent understanding of direct response marketing and direct communication channels i.e. SMS/MMS, Email, Paid Media and DM, as well as customer data and fulfilment channels
  • Track record of working effectively in cross-functional teams with excellent stakeholder management skills
  • Experienced in working in agile operating models.
  • Experience working with relevant Marketing and Digital technology.
  • Highly data literate
  • Experience of working with Analytics and Data Teams to identify key segments of focus and creating strategies to address the needs of customers within those segments.
  • Agile mindset and behaviours, championing and influencing a culture of growth, self-leadership and development.
  • Good commercial acumen
  • Effective problem-solving and decision-making abilities using relevant data and insight.
  • Ability to synthesise complex commercial requirements into simple and inspiring internal and external briefs.
  • Strong presentation/communication skills
  • High quality verbal and written skills
  • Excellent project management skills, with an ability to adapt based on market events and business priorities.
What's in it for you? What are the benefits?
BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development.
  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 10% on target performance bonus
  • Life Assurance
  • Pension scheme if you pay in 5% BT will pay in an additional 10%
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
  • 50% off EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
  • 50% discount for friends and family on EE SIM only plans
  • World class training and development opportunities
  • Volunteering days so you can give back to your local community
BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.
Our leadership standards
Looking in:
Leading inclusively and Safely I inspire and build trust through self-awareness, honesty and integrity. Owning outcomes I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer I execute brilliantly on clear priorities that add value to our customers and the wider business. Commercially savvy I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset I experiment and identify opportunities for growth for both myself and the organisation. Building for the future I build diverse future-ready teams where all individuals can be at their best.
We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’
We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

Skills Required

  • Campaign Management
  • Marketing Communications
  • Commercial Acumen

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