Description

PURPOSE OF THE ROLE
Support the implementation of the e-retail strategy
Implement and work on CRM/e-CRM strategy and programmes
MAIN RESPONSIBILITIES
E-retail
Coordinate product launches across all e-retailers to drive sales and maximise opportunities
Ensure that e-retail websites are always up to date, with the correct content, creative banners, assets and copy to comply with Givenchy brand guidelines
Liaise with external agencies/suppliers for assets production, validating these and working with e-retailers to implement
Produce local creative banners and assets using Adobe Photoshop in accordance with global Givenchy asset guidelines
Monitor visibility on e-retailer platforms, both for Givenchy and competitors, reporting back to the business and highlighting key opportunities
Oversee product seeding and send-outs to influencers and prospective customers driving reviews and traffic to e-retailer sites
CRM
Manage end-to-end campaign delivery including campaign build, segmentation, proofing, testing, optimisation, reporting
Brief and manage external agency to deliver all CRM assets, including print and fulfilment for direct mail and email HTML development
Contribute to the generation of creative ideas for CRM content creation within the department
Support stores with local events through email campaigns, where necessary
Ensure timely execution and completion of all CRM campaigns within budget
Compile on-going post campaign analytic reports to continually strive to improve the customer journey and CRM programme
Monitor trends and best practices in CRM
Other
Assist with budget; raising and approving invoices, POs and allocating to cost centres
PROFILE
PERSON SPECIFICATION
Key Competencies/Technical Skills:
Strong organizational skills.
Fluent in English.
Highly organised and able to multi-task
Keen eye for detail and excellent proof-reading skills
Strong numeracy and analytical skills
Strong Excel and analytical skills, and ability to build reports from scratch
Experience in database segmentation and preparation of customer forecasts
Experience using Photoshop desirable but not mandatory.
Experience using Sales Force Marketing Cloud desirable but not mandatory.
Basic HTML knowledge highly desirable
Good copy writing and proof reading skills
Profile
A strong analytical and highly organized individual with a genuine affinity for the brand and the luxury industry.
Previous experience in CRM desirable, but not mandatory
Understanding of the UK retail market
Must have the ability to work under pressure and meet tight deadlines

Skills Required

Analytical Skills
CRM
Campaigns

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