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Interim Brand & Marketing Director (12 month FTC)Trainline
15 days ago
  • LevelSenior
  • ProfessionsMarketing Director, Brand Director, Head of Marketing
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Company Description
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.
Great journeys start with Trainline 🚄
Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be.
Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Madrid, and Brussels. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.
Job Description
Introducing Brand & Marketing at Trainline👋
Our company strategy is anchored in a customer first proposition here at Trainline. We’re an established household name in the UK, with more than 80% brand awareness and becoming more widely known across Europe thanks to our award-winning brand and marketing team and market leading product. As a team of c.50 brand gurus and marketeers, we drive big ideas – our purpose platform “I came by train”, our brand platform “Great journeys start with Trainline”.  Propositions such as Top Combo, best price guarantee as well as recent sponsorship of Real Betis in Spain.  As a team, we are setting the bar for even greater customer led product propositions this year, riding the crest of a mighty wave!
About the role
As Interim Brand & Marketing Director, you will be responsible for our UK Brand Marketing strategy, social and global effectiveness. You’ll own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy, accountable for delivering plans that achieve ambitious results. You’ll also lead a highly respected team spanning UK Brand Marketing, global social and global effectiveness, driving results, fame, insights and return on investment across our plans and external partners.
Reporting to our VP Brand & Marketing, Jo McClintock (ex SkyScanner & Moonpig, and UK Top 100 Marketer & UK Power 100 In Marketing), you’ll play an important role in her top team. Often serving as an external face for Brand at Trainline, you’ll be regularly involved with external media as well as representing the company at industry events and driving our engagement with the wider marketing community. Collaborating closely on an on-going basis with an array of stakeholders across commercial, finance, product, growth and customer services to C-level, you’ll be expected bring compelling storytelling and business cases to anyone in the organisation - from the teams designing and building the products, to the senior-most partners across Trainline.
You’ll play a critical part in the direction of our business. It’s your big ideas and ability to deliver these that will give us the edge in a growing and increasingly competitive marketplace as we look to change the way we travel by inspiring millions of people to make more environmentally sustainable travel choices every day.
Qualifications
We’re looking for results-driven marketers who can think big to achieve our ambitious plans. Bringing a robust blend of marketing and brand experience, you’ll be used to delivering game changing plans and ideas that will propel our performance and offering in the market. You’ll have a track record of seeing concepts through to delivery, whether via your direct team, the internal matrix or media agencies – your GSD mentality is your super strength, and you know how to deliver performance.
Data is our life blood at Trainline and nowhere more so than in Brand & Marketing. As such, you’ll be as comfortable owning brand insight and extracting unique, meaningful value whether working with the Data Science team or as the custodian of our marketing analytics roadmap. You’ll be used to operating at pace in an ambitious yet fun culture, and ideally within a B2C eCommerce or Tech business. In addition, you’ll have a compelling story to tell about the market-leading teams you have built, nurturing and developing as well as hiring exceptional talent.
Key attributes should include:
  • Deep commercial acumen and being able to contribute to wider business decisions outside of the Marketing demand
  • Being a brand marketing visionary who has been able to marry the practicalities of delivery, working with creative, media and social agencies
  • Experience working across a complex and evolving product, channel and market set, using a hypothesis-driven approach
  • A storyteller and an all-round exceptional communicator who inspires your team and influences those you interact with
  • Experience in owning capital allocation and/or econometrics modelling to support investment decisions
  • Possessing a leadership style that can both inspire and drive direct and indirect teams to deliver amazing output underpinned by data and with customer front of mind
Additional Information
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.
We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!
Our values represent the things that matter most to us and what we live and breathe every day, in everything we do:
  • 💭 Think Big - We're building the future of rail
  • ✔️ Own It - We focus on every customer, partner and journey
  • 🤝 Travel Together - We're one team
  • ♻️ Do Good - We make a positive impact
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor.
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.

Skills Required

  • Brand Marketing
  • Commercial Acumen
  • Communication Skills

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