Description

POSITION
PURPOSE OF THE ROLE
As part of the Management Team, you will be a key player to steer the brand along the rest of the Management Team
Increase brand awareness and desirability to position Guerlain as a premium beauty brand through strong 360 marketing activations and PR support
Ensure brand elevated image consistency across all activations in store and off
Contribute to establish Guerlain as a three strong axes brand (Fragrances, Skincare & Makeup) while focusing on key assets
Build strong Marketing activation plans to increase market share within each retailer
Size right budget/investments /promotions/A&P to enable market share gain and customer recruitment
JOB RESPONSIBILITIES
MAIN RESPONSIBILITIES
MARKETING PLAN & BUDGET
Yearly communication plan and strategy to gain PR rankings online and on print
With the objective to build best in class marketing activation: Yearly marketing activations per retailer in partnership with Retail and Sales Teams
Global marketing strategy and execution aligned with Region & HQ
Yearly pricing strategy to be reviewed with HQ and GM
360 for new launches /key assets: VM, communication, promotions .
Retail by lines/ Net Sales by lines including monthly follow up
Monthly expenses follow up and monitoring
Budget: presentation, strategy, key focus sizing and activation planning
COMMUNICATION & BRAND IMAGE
Ensure global brand image is consistently exposed in United Kingdom & Ireland domestic market
Build an effective communication strategy aligned with HQ guidelines to increase brand desirability and recruit new customers on key franchises across all touch points
Merchandising to be constantly monitored to make sure brand image is super premium and supported with a best-in-class execution.
FORECASTS
Responsible for forecasts of all products Basic and New aligned with brand performance and strategy in partnership with the Retail & Sales Team in order to ensure KP ls are achieved.
Monitor closely forecast accuracy with supply team, GM and participate actively to Sales & operations meetings to achieve forecast accuracy targets
Propose any corrective action to GM/Regional team to minimize stock /inventory on saleable items and POSM.
Forecast and analysis of POSM (GWP, Samples & Testers, Merch Items) in line with commercial strategy and annual budget
TEAM MANAGEMENT
Develop a skilled Marketing team highly motivated and inspiring other
Collaborate very regularly with Marketing European team to make sure alignment with guidelines and strategies is observed
Communicate and support actively other teams such as Retail, Digital, Sales, CRM, Education to achieve targets
Trigger creativity, proactivity, and agility within your team
PROFILE
Strong retail mindset & analytical skills
An ability to think outside the box
Results driven
Strong team spirit
Strong organisational skills
Autonomous
Strong presentation and communication skills
Positive Outlook
Enthusiasm and energy
Microsoft office (e.g. Excel, Word, Powerpoint)
10 years' experience in Marketing or Sales in luxury goods in retail industry and/ or FMCG
Proven team leadership and development
Knowledge and understanding of UK retail marketplace in beauty.
Proven track record of negotiations with key UK Beauty retailers.
Degree in Marketing / Business Studies or similar
Inherent interest & passion for

Skills Required

Marketing
Analytical Skills
Communication Skills

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