Description

The role
We are the EssenceMediacom Worldwide Paid Social team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets.  We work on a mix of blue-chip clients for both direct and brand led initiatives including but not limited to: The Coca Cola Company, Uber, Shell, EY, Dell, adidas & Sony.
his is an opportunity to quickly learn the processes and best practices for the creation, technical set up and execution of Paid Social campaigns..We are looking for a driven and enthusiastic individual to join EssenceMediacom Worldwide as a Paid Social Executive.
The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their paid social skills, with growth opportunities both upwards and sideways.   The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.
Accountabilities include:
Working with the Senior Executive or Account Manager to identify new opportunities for campaigns.
Assisting in the creation of monthly client reviews - providing insights on campaign performance.
Demonstrating confidence and clarity in communicating with the team, clients and media owners
Developing knowledge and understanding of other EssenceMediacom departments/services
Maintaining strong working relationships with other relevant EssenceMediacom departments
Identify new initiatives and opportunities on client accounts, for example, the testing of new platforms or new technologies for campaign improvements
Improve knowledge of client business to ensure greater appreciation of delivery in the overall mix
Keep abreast of any developments in the Paid Social market
Gain and develop experience in other media, such as wider biddable media
Foster relationships with Facebook third-party technology partners
Foster relationships with media owners including Facebook, Instagram, Twitter, and LinkedIn
Learn the basics of client account servicing and best practices in managing results to meet client KPIs
Take commercial responsibility for campaign budgetary management including bookings and billing
Be responsible for requesting and chasing PO’s.
Organise budget caps to ensure agreed budgets are not exceeded.
Ensure all media spends are entered onto booking systems in a timely fashion.
Be responsible for the technical set up of Paid Social campaigns with tracking systems as required
Be responsible for implementing campaigns into Paid Social providers and/ or technology interfaces for buying
Take ownership of small account/campaign to demonstrate an understanding of how a Paid Social account/campaign evolves over time.
Be responsible for accurate daily, weekly and monthly reporting and commentary.
Enact under the direction of your managers the delivery , optimisation and reporting of Direct Response and Brand social media advertising campaigns across Facebook, Twitter
The appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs.
Act responsibly and professionally at all times, representing the team, department and company.
A bit about your skills and experience:
Have a basic understanding of the role of Paid Social in the digital mix
Basic understanding of digital and digital media
Highly organised and analytical
Team player & winning can-do attitude
Confident presenter
Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.
Be administratively competent
Strong attention to detail
Effective and efficient working style
Technical yet service industry suited with the potential to develop into client leadership and staff management roles
Excellent written & verbal English language skills/grammar; a strong communicator