Description

Closing Date: 28-Apr-2024

Our Purpose
Working in Partnership for a happier world – our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world. The John Lewis Partnership is a truly unique business, one that seeks to make a positive difference to the lives of everyone.
At a glance:
Salary range - The budgeted salary range for this role is set at £42,700 - £52,000 (dependant on experience)
Contract type - This position is a Secondment/Fixed Term contract until June 2025 (maternity cover)
Working pattern/flexible working - We know flexible working is important to you, and it is important to us too. The Partnership has adopted a blended working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Paid Search team aims for around 1 day per week in the office to connect and on a more ad-hoc basis to attend key meetings but again, are flexible on this.
Location - This role is based at our Victoria Head Office campus. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate.
About the role:
As the PPC Manager, you will be responsible for proactively planning, optimisation and execution of the paid search strategy. You will also operationally deliver inhouse paid search campaigns to drive marketing efficiency whilst supporting market share ambition and customer conversion.
What will you be doing?
A leadership role within the Paid Search team to inspire, coach and develop a team of subject matter experts to deliver John Lewis customer goals within the overall context of balancing sales and contribution whilst delivering a consistent brand and Partner experience
Responsible for liaising with key external stakeholders to ensure relationships are commercially sustainable and relationships are nurtured. Uses all aspects of paid search to drive cost effective sales and conversions. Understands the key levers, tools and reports to drive incremental gains
Key responsibilities:
Responsible for bid optimisation tools and understands how to deliver best in class campaigns. Test and learn to capture early competitive advantage and ensure robust hypotheses deliver insightful results.
Accountable for efficient spend in paid search, through forecasting and budget management, using attribution techniques, ROI modelling, setting, evolving and monitoring bid rules to ensure campaign optimisation in the short, mid and long term
Accountable for ensuring accurate tracking to provide confidence that decisions are data driven, landing pages are optimised and keyword coverage is informed through accurate reporting and informed beyond last click
Accountable for delivering a robust solution for capturing insights, analysing results and cascading knowledge to the relevant teams to demonstrate the omnichannel value of paid search activities to wider stakeholders. Champion budget and resource requirements. Take learnings and insight to determine and shape future plans and roadmaps
Be a thought leader in paid search, recommending paid search techniques and tools, informing business cases
Deliver and present regular analysis and KPI reporting to tell the story focusing on key learnings, provide market context or future opportunities which will assist in quick decision-making, unlock budget / supplier funding or assist in course correcting performance to mitigate risk
Executes audience targeting strategies and experienced DMP user. Drives customer acquisition, purchase frequency and improving media efficiency by intelligently utilising John Lewis customer data sets
Instils a culture of high performance and customer centric thinking across their immediate team and cross functionally. Works with channel and campaigns team to ensure joined up targeting, content and communication and efficient ways of working. Drives for continual improvement in team performance and encourages development of self and others, cultivating a collaborative and motivated team environment
Essential skills you’ll need:
Marketing/Business related degree or equivalent experience
Paid search expert with demonstrable experience managing enterprise level accounts, bid optimisation tools and creating strategy
Experience of SA360 and able to manage bid strategies
Experience working with e-commerce brands and Google Shopping/PMAX campaigns
Experience of creative thinking, delivering inspiring and relevant content whilst managing data
Experienced knowledge of the latest developments within paid search and experience of leading paid search teams, coaching and developing individuals and optimisation techniques
Experience of understanding customers, tone of voice and ability to drive performance whilst protecting brand values
Experience of multiple stakeholder management
Experienced paid search thinker who consistently is looking to find incremental gains and uses innovation to drive the performance agenda
Experience of reviewing numbers and turning insights into actionable plans
Desirable skills you’ll have:
Strong online experience within retail
Demonstrable understanding of how digital marketing channels work and can influence customer engagement
Experience of acting as a consultant to stakeholders who need deeper understanding of the role of paid search
Evidence of negotiating commercially compelling agreements
Benefits of the Partnership and the role:
💻 - Hybrid Working.
🏖️ - Full - time working holiday entitlement 25 days holiday, plus public and bank holidays (this is pro-rated for part time hours).
⚖ - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
🐷 - Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
🤑 - You’ll get Partnership discount in store and online once you complete your Earning Membership period. That’s 25% off in John Lewis & Partners (12% off electrical products, some exclusions apply) and 20% in Waitrose & Partners (some exclusions apply) You’ll also be able to nominate someone you live with to share your discount.
🚴 -  Simple cycle to work support scheme
🏰 - We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them
🌱 -  Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit -https://www.jlpjobs.com/about/benefits/