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PPC ManagerBauer Media
8 days ago
  • LevelMid Level
  • ProfessionsPPC Manager, Digital Marketer, Marketer
  • TypeFull Time
  • LocationUnited Kingdom

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Description

Company Overview: We are Europe’s largest commercial broadcast radio and digital audio company, leading the industry across nine markets, including the UK. Our innovative approach ensures we remain at the forefront of audio advertising, delivering high-quality content and pioneering solutions to millions of listeners. Join us as we embark on a transformative journey to shape the future of digital audio.
About the Role: This role is within the Enterprise Team, focused on our online competitions platform, Win Happy. The role reports to the Performance Marketing Director. We have grown revenues significantly in the last 2 years and are now investing in new additions to the marketing team to drive that growth even further.
We’re a close-knit team of commercial marketeers where our consumers really are at the heart of everything we do. We work every day to find new and innovative ways to add magical moments to our consumers' everyday lives, through our life-changing competitions like Make Me A Winner, Cash Register and more.
Key Responsibilities: As the first PPC expert in our team, you will manage the PPC strategy and delivery across the Bauer Media Enterprise Competitions. You will work closely with the Performance Marketing Director to define and deliver our paid strategy, refining our approach across our channel mix.
You will:
  • Manage paid digital campaigns across multiple brands and channels, from brief through to post campaign analysis
  • Optimise campaigns daily to ensure budgets are invested as effectively as possible, delivering maximum performance and ROI
  • Regularly report on campaign performance
  • Stakeholder management – internal and external – informing on current campaign performance as well as future opportunities
  • Liaise with other team members to ensure plans are achievable and on track
  • Identify new areas for growth
  • Produce engaging and best in class paid content that really brings to life our competitions
  • Become the subject matter expert in PPC, offering training and guidance to marketing teams across Bauer
What We’re Looking For:
  • You’ll need proven digital marketing experience, with evidence of success from previous campaigns and results
  • Experience of working in a PPC role in an ecommerce environment is essential
  • Strong focus on meeting commercial targets
  • Proven track record in digital channels (paid search, paid social and/or programmatic)
  • Experience using Meta Business Suite and Ads Manager along with Google Ads
  • Extensive experience of leading and managing multiple projects
  • Stakeholder management experience, with examples of the diverse stakeholders and competing interests you have managed successfully
  • Analytical capability with experience of using a range of analytics tools, including Google Analytics
  • Good understanding of budgeting and forecasting techniques
Package Description
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
  • 25 days holiday + bank holidays + 2 volunteer days
  • Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
  • Opportunity to buy additional holiday
  • Enhanced Maternity and Paternity pay
  • Company pension
  • Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
  • Discounted subscriptions on Bauer publications (50%)
  • Thrive initiatives – Wellbeing at Bauer
  • Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
  • Discounted high street vouchers
About Bauer Media Group
Bauer Media UK is part of the wider Bauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. We reach 25 million consumers across our Radio and Publishing brands such as Greatest Hits, KISS, Grazia, Today's Golfer, Absolute, TV Choice, Scala, Country Walking, Hits Radio, CAR, Magic, MCN, Jazz FM, Puzzles and many more!
Bauer Media Group has remained one of the world’s most successful media companies for nearly 150 years through our commitment to continuous innovation and consumer obsession. Founded in Hamburg in 1875 and now in our fifth generation of family ownership, our multi-national company operates in 13 countries across Europe, reaching 200 million consumers.
Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What we will offer you
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.
Our mental health at work
We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.
Learning and Development
As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.
Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.
Bauer Core Values
Passion
We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.
Excellence
Our desire for excellence fuels our ambition for personal and business growth.
Trust
We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.
Entrepreneurship
Entrepreneurship is our pursuit of opportunity – we are agile, focused and resourceful
If you have any feedback regarding our UK recruitment process please email careershub@bauermedia.co.uk we would love to hear from you.

Skills Required

  • PPC
  • Digital Marketing
  • Stakeholder Management

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